شناسایی عوامل مؤثر بر جذب حامیان ورزش قهرمانی (مطالعه موردی: استان خراسان شمالی)

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15.Pappu, R., & Cornwell, T. B. (2014). Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarity. Journal of the Academy of Marketing Science, 42(5), 490-510.

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17. Ehsani, Mohammad., Aboodarda, Zeinab-Iqbal, Massoud (2008). Investigating the Causes of Sponsors' Support for Professional Sport in Isfahan Women, Motion Science and Sport, Volume 6, Number 12, 120-111. . [In Persian].

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19. Yazdani, Ali Asghar-Hosseini, Seyed Emad-Banar, Noushin-Reyhani, Mohammad (2016). Barriers to Corporate Sports Support in North Khorasan Province, Physiology and Management Research in Sport, Volume 8, Number 3, 29-40. [In Persian].

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21. Fallahi, Ahmad (2014). The process of sponsoring the Iranian Football Premier League and providing a template, PhD dissertation, Tarbiat Modarres University. [In Persian].

22. Alipour, Mohammad. (2014). Explaining the Factors and Infrastructure Affecting the Attraction of Capital in Fars Province Sport, Thesis for obtaining a Masters Degree, Islamic Azad University, Tehran Center. [In Persian].

23.Cheong, C., Pyun, D. Y., & Leng, H. K. (2018). Sponsorship and advertising in sport: a study of consumers’ attitude. European Sport Management Quarterly, 1-25.

24.Parganas, P., Papadimitriou, D., Anagnostopoulos, C., & Theodoropoulos, A. (2017). Linking sport team sponsorship to perceived switching cost and switching intentions. European Sport Management Quarterly, 17(4), 457-484.

25. Malek Akhlagh, Esmaeil-Akbari, Mohsen-Al-Taha, Seyyed Hossein (2016). Sport Support and its Impact on Brand Attachment and Customer Loyalty: A Study of the Calais Volleyball Team, Sport Management and Development, Volume 5, Number 1, 65-84. [In Persian].

26.Zaharia, N., Biscaia, R., Gray, D., & Stotlar, D. (2016). No more “good” intentions: Purchase behaviors in sponsorship. Journal of Sport Management, 30(2), 162-175.

27.Davis, J. A., & Hilbert, J. Z. (2013). Sports Marketing: Creating Long Term Value: Edward Elgar Publishing, Incorporated.

28.Gee, S., Thompson, A.-J., & Batty, R. J. (2018). Rules of engagement: Sport sponsorship, anti-ambush marketing legislation, and alcohol images during the 2011 Rugby World Cup. Journal of Global Sport Management, 3(3), 1-18.

29.Hack, D. (2018). An Examination of the Motivations for Sponsorship of Gay Games IX. Journal of Marketing Management, 6(1), 30-40.

30.Cornwell, T. B., & Kwak, D. H. (2015). Sponsorship-linked marketing: Introduction to topics. Journal of Sport Management (29), 133-136.