پیوندهای مفید
اخبار و اعلانات
آمار
| تعداد نشریات | 158 |
| تعداد شماره‌ها | 6,228 |
| تعداد مقالات | 67,748 |
| تعداد مشاهده مقاله | 115,076,678 |
| تعداد دریافت فایل اصل مقاله | 89,812,922 |
Employing the Technology Acceptance Model to Explore the Trends of Social Media Adoption and its Effect on Perceived Usefulness and Perceived Ease of Use | ||
| Journal of Information Technology Management | ||
| مقاله 6، دوره 11، شماره 2، 2019، صفحه 129-143 اصل مقاله (508.53 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22059/jitm.2019.290075.2405 | ||
| نویسنده | ||
| Manal Alduaij* | ||
| Assistant Professor, Management Department, College of Business Studies, The Public Authority for Applied Education and Training, Kuwait. | ||
| چکیده | ||
| The purpose of this research is to explore the social media trend in communication in Kuwait by utilizing the technology acceptance model. Social media has been gaining extraordinary adoption in past years that requires further investigation into user’s adoption habits, the various kinds of social media, and its effect on their perceived usefulness and ease of use of social media. The study consists of a total of 250 participants that were asked to complete a questionnaire in a random sample. Important findings indicate that the highest number of participants uses Facebook, and the second highest number of participants use Twitter. In terms of usage habits, the highest number of participants uses social media for chatting and connecting with family and friends. The second highest number of participants uses social media for reading posts. In terms of perceived usefulness, the highest numbers of participants perceive social media as ‘usefulness’, and the second highest numbers of participants feel that ‘social media is faster’. In terms of perceived ease of use the highest numbers of participants feel that social media is an easy way to communicate, and the second highest numbers of participants feel that social media does not require a lot of effort. In terms of gender it has been evident that females feel higher perceived usefulness and perceived ease of use of social media than males. The study bears theoretical and practical implications that show TAM can be successfully applied to examine social media in the context of Kuwait population. Furthermore, results of this study can be further generalized to neighboring GCC countries as they share similar geographic, economic, cultural, and financial factors. | ||
| کلیدواژه‌ها | ||
| Social media؛ Technology acceptance model (TAM)؛ Perceived ease of use (PEOU)؛ Perceived usefulness (PU)؛ Experience؛ Intention to adopt | ||
| مراجع | ||
|
Alabbasi, D. (2016). WhatsApp, agency and education: The case of female Saudi teachers. Charting flexible pathways in open and distance education, 236.
Church, K., & de Oliveira, R. (2013, August). What's up with WhatsApp?: comparing mobile instant messaging behaviors with traditional SMS. In Proceedings of the 15th international conference on Human-computer interaction with mobile devices and services (pp. 352-361). ACM.
Davis Jr, F. D. (1986). A technology acceptance model for empirically testing new end-user information systems: Theory and results. Doctoral dissertation, Massachusetts Institute of Technology.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 319-340.
Dubai School of Government’s Governance and Innovation Program (2019). Arab Social Media Report, 2015. Retrieved May 15, 2019, from https://www.arabsocialmediareport.com/
Grinter, R. & Eldridge, M. (2001). y do tngrs luv 2 txt msg?, Proceedings of ECSCW ‘01, Bonn, Germany, 219-238.
Grinter, R. & Palen, L. (2002). Instant messaging in teen life. Proceedings of CSCW ‘02, New Orleans, LA.
Isaacs, E., Walendowski, A., Whittaker, S., Schiano, D. J., & Kamm, C. (2002, November). The character, functions, and styles of instant messaging in the workplace. In Proceedings of the 2002 ACM conference on Computer supported cooperative work (pp. 11-20). ACM.
Maheswari, P. U. (2014). Frequency of using WhatsApp Messenger among college students in Salem District, TamilNadu.
Mahowald, R. & Levitt, M. (2000). Finding a place: Corporate instant messaging market forecast & analysis, 2000-2004, IDC Report.
Nardi, B., Whittaker, S. & Bradner, E. (2000). Interaction and outeraction: Instant messaging in action, Proceedings of CSCW ‘00. Philadelphia, PA, 79-88.
Radicati Group (2001). Instant messaging and SMS, market trends 2001-2004. Radicati Market Report.
Rhinelander, T. (2000). Intense users will drive increased IM capabilities. Forrester Technographics Brief.
Whittaker, S., Frohlich, D. & Daly-Jones, W. (1994). Informal workplace communication: What is it like and how might we support it?, Proceedings of CHI ‘94, Boston, MA, 131-137.
StatCounter (2019). Social Media Stats in Kuwait. Retrieved May 15, 2019, from http://gs.statcounter.com/social-media-stats/all/kuwait | ||
|
آمار تعداد مشاهده مقاله: 872 تعداد دریافت فایل اصل مقاله: 1,351 |
||