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اثر سواد جغرافیایی گردشگری راهنمایان تور بر رضایتمندی گردشگران | ||
پژوهشهای جغرافیای انسانی | ||
مقاله 4، دوره 52، شماره 4، دی 1399، صفحه 1217-1233 اصل مقاله (1.28 M) | ||
نوع مقاله: مقاله علمی پژوهشی | ||
شناسه دیجیتال (DOI): 10.22059/jhgr.2019.280940.1007933 | ||
نویسندگان | ||
یزدان شیرمحمدی* 1؛ سیداسحاق جلالیان2؛ فرزانه عابدی3؛ اسماعیل نصیری هند خاله4 | ||
1استادیار، گروه مدیریت بازرگانی، دانشگاه پیام نور، تهران، ایران | ||
2استادیار، گروه جغرافیا و برنامه ریزی شهری، دانشگاه پیام نور، تهران، ایران | ||
3کارشناس ارشد گروه مدیریت بازرگانی، دانشگاه پیامنور | ||
4دانشیار، گروه جغرافیا و برنامه ریزی شهری، دانشگاه پیام نور، تهران، ایران | ||
چکیده | ||
ارائة دقیق و ذکر جزئیات اطلاعات سفر توسط راهنمای تور برای گردشگر، بهویژه گردشگران اروپایی که برای اولین بار به ایران سفر میکنند، اهمیت تعیینکننده در رضایت آنان دارد. در این پژوهش به بررسی تأثیر ابعاد سواد جغرافیایی راهنمایی تور (شناخت جغرافیایی، دانش جغرافیا، فرایند اطلاعات جغرافیا) بر رضایتمندی گردشگران، کاهش ریسک درکشده، و کاهش تردید گردشگر پرداخته شده است. پژوهش حاضر به لحاظ هدف کاربردی و از نظر روش تحقیق در زمرة تحقیقات توصیفی- پیمایشی قرار میگیرد. جامعة آماری پژوهش گردشگران اروپایی شهر تهران است. در تحلیل استنباطی دادهها از ضریب آلفای کرونباخ و برای تعیین ثبات درونی ابزار از آزمون KMOو کرویت بارتلت و برای مناسببودن حجم نمونه و درستبودن تفکیک عاملها و برای تعیین ارتباط علّی بین متغیرها از روش مدل معادلات ساختاری استفاده شد. یافتههای این پژوهش نشان داد از میان ابعاد سواد جغرافیایی گردشگری، دو بُعد شناخت جغرافیایی و فرایند اطلاعات جغرافیایی بر رضایتمندی، ریسک درکشده، و تردید گردشگر تأثیر مثبت و معناداری دارد؛ اما بُعد دانش جغرافیایی گردشگر بر رضایتمندی و تردید گردشگر بیتأثیر است. راهنمای تور باید اطلاعات جغرافیایی غنی در زمینة مکانهای گردشگری داخلی، فرهنگ مقصد، محل اقامت، نحوة استفاده از وسایل حمل و نقل عمومی داشته باشد. براساس یافتههای پژوهش به سازمان میراث فرهنگی توصیه میشود مجوز کارت راهنمایی تور را در اختیار افرادی قرار دهد که، علاوه بر دانش گردشگری و زبان تخصصی، دارای سواد و دانش جغرافیایی مناسبی از مقاصد گردشگری باشند. | ||
کلیدواژهها | ||
دانش جغرافیایی گردشگر؛ رضایتمندی گردشگر؛ ریسک درکشده؛ سواد جغرافیایی راهنمایی تور | ||
مراجع | ||
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