بررسی اثر برنامه‎های وفادارسازی بر وفاداری مشتریان بیمه آسیا با استفاده از طرح چهارگروهی سالومون

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مطهری نژاد، فاطمه (1391). بررسی ارتباط ادراک از استراتژی قیمت‎گذاری و تمایل خرید مشتریان صنعت بیمه (بیمه اتومبیل). پایان نامه کارشناسی ارشد، دانشگاه ایلام.

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