Achach, A; Hamidi, N; Babaei Hemmati, R (2014) Development of Tourism Economy Based on the Pattern of Marketing Mix (Case Study: Qazvin), Journal of Urban Economics and Management, Vol. 6, Spring 2014, pp. 53-37.
Al Muala, A., & Al Qurneh, M. (2012). Assessing the relationship between marketing mix and loyalty through tourists satisfaction in Jordan curative tourism. American Academic & Scholarly Research, Journal, 4(2), 1.
Ashcroft, Linda (2010) Marketing strategies for visibility, Journal of Librarianship and Information Science, 42(2).89-96.
Barghi, H., Kazemi, Z., Suri, F., Msaybi, S. (2012).[ Evaluation and ranking of effective factors in marketing of rural tourism with marketing mix (7p), Case Study: Amol, Babol, Babolsar and Sari (Persian)], Geography and Regional Planning, 2 (6), 26- 15.
Brown, Keith, G. (2009),"Island Tourism Marketing Music and Culture", International Journal of Culture Tourism and Hospitality, 3 (1), 25-32.
Cultural Heritage, Handicraft and Tourism Organization of Mazandaran , 2016
Glenane-Antoniadis, A; Whitwell, G; Simon ,J; menguc, B; Menguc, B(2003) Extending the Vision of Social marketing through social Capital Theory: Marketing in the Context of Intricate Exchange and Market Failure, Marke theory, Volum 3(3): 323- 343.
Genning, G. (2001), Tourism Research, John Wiley and Sons Australia Ltd.
Gilmore, A, Carson, D and Odwyer (2009) Innovatiative marketing in SMEs, European Journal of Marketing , 43 (1/2).46-61.
Hesam, M., Cheraghi, M., Akbari, Z., & Rohban, S. (2017). [Evaluation and Prioritize of Marketing Mix Components Influence the Development of Rural Tourism (Case Study: Villages of Foman County) (Persian)]. Journal of Rural Research, 8(3), 470-487.
Hudson, S. (2005): Marketing for Tourism & Hospitality, Nelson & Division of Thomson Canada limited.
Islam. Md. Shariful & Islam, Md. Nazmul (2009). Marketing of library and information products and services, A theoretical analysis, Business Information Review, 26(2).123-132.
Kamau, F., Waweru, F. K., Lewa, P., & Misiko, A. J. (2015). The effects of the marketing mix on choice of tourist accommodation by domestic tourists in Kenya. International Journal of Novel Research in Marketing Management and Economics, 2(2), 25-34.
Kannan, S., (2009), tourism marketing: a services marketing perspective, MPRA, No 14031.
Karami Benamaran, Z. Khosravi Pour, B. Ghanin, M., Brothers, M. (2014). [Identifying the Factors Affecting the Formation of Small and Medium Enterprises with Rural Tourism Focus: A Case Study of Tehran County(Persian)], Rural Researches, 5(4). 737-758.
Ketabi, S. Ansari, M.A. , Naseri Taheri, M. (2005). [Selection of a suitable marketing mix using the AHP technique with marketing planning planning approach(Persian)]; Journal of Administrative Sciences and Economics of Isfahan University, No. 1. 93-79.
Kontis, A.-P., & Lagos, D. (2015). Factor framework for the evaluation of multichannel marketing mixes in 5* city hotels. Procedia - Social and Behavioral Sciences, 175, 408–14. doi: 10.1016/j.sbspro. 2015.01.1217.
Kumar Dhiman, A., & Sharma, H., (2009), Services marketing mix in library & information centers. ICAL, advocacy & marketing, pp 456-460.
Laimer., Peter and Juergen, Weiss (2009), "Porolio Analysis as a Strategic Tool for Tourism Policy", Tourism Review, 64(1), 17-31.
Magatef, S.G (2015) The Impact of Tourism Marketing Mix Elements on the Satisfaction of Inbound Tourists to Jordan, International Journal of Business and Social Science, Vol. 6, No. 7; July 2015.
Masarrat, G.(2012), Tourist's Satisfaction towards Tourism Products and Market: A Case Study of Uttaranchal, International Journal of Business & Information Technology, Vol 2, No 2, pp 16-25.
Middleton, V., Fyall, A., & Morgan, M.,(2009), Marketing in travel and tourism(4rd edd). Biritish library cataloging – in – publication data.
Pato, L., Kastenholz, E. (2017) "Marketing of rural tourism – a study based on rural tourism lodgings in Portugal", Journal of Place Management and Development, Vol. 10 Issue: 2, pp.121-139, https://doi.org/10.1108/JPMD-06-2016-0037.
Phitthayaphinant ,P., & Nissapa,A.,(2011), Consumersu Satisfaction on Marketing Mix of Biodiesel in Southern Thailand: A Case Study in Songkhla, Krabi, and Trang Provinces. Kasetsart J. ,(Soc. Sci), No 32, pp 115-124.
Rezvani, M.R. (2008) [Development of Sustainable Rural Tourism(Persian)], Tehran University Press, First Edition, Tehran.
Ryan, T., Mottiar, Z. and Quinn, B. (2012), “The dynamic role of entrepreneurs in destination development”, Tourism Planning & Development, Vol. 9 No. 2, pp. 119-131.
Salman, D; Tawflk, Y; Samy, M; Artal-Tur,A(2017) A new marketing mix model to rescue the hospitality industry: Evidence from Egypt after the Arab Spring, Future BusinessJournal,3(1).47–69 A, www.elsevier.com/locate/fbj.
Saxena, G. and Ilbery, B. (2010), “Developing integrated rural tourism: actor practices in the English/ Welsh border”, Journal of Rural Studies, Vol. 26 No. 3, pp. 260-271.
Sharpley, Julia and Richard (2001), Rural Tourism, Translation by Mansishi Zadeh,R.A and Nasirzadeh,F., First Edition, Tehran. Monshi Publication.
Sheikhi, D., & Pazoki, M. (2017). [Assessing and Prioritizing the Factors Affecting Rural Tourism Marketing Using the Marketing Mix Model (A Case Study: Jozan District, Malayer Township) (Persian)]. Journal of Rural Research, 8(3), 488-501.
Tahmasebi, A., Roshanian, S (2017) The Effect of Mixed Marketing Factors on Choosing Tourism Destinations in Baneh, Tourism and Development, Vol 6. Num 10, Spring, 1-21.
Thackeray, R., & McCormack Brown, K. R. (2010). Creating successful price and placement strategies for social marketing. Health promotion practice, 11(2), 166-168.
Xinyan, Z; Haiyan, S; George, Q.H (2009) Tourism supply chain management: A new research agenda, Volume 30, Issue 3, June 2009, pp.345- 358.
