Dynamic Competitive Supply Chain Network Design with Price Dependent Demand and Huff Utility Function | ||
| Interdisciplinary Journal of Management Studies | ||
| مقاله 3، دوره 11، شماره 2، تابستان 2018، صفحه 271-305 اصل مقاله (525.67 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22059/ijms.2018.241299.672813 | ||
| نویسندگان | ||
| Kaveh Fahimi؛ Seyed Mohammad Seyedhosseini* ؛ Ahmad Makui | ||
| Department of Industrial Engineering, Iran University of Science & Technology, Terhan, Iran | ||
| چکیده | ||
| This paper develops a two-stage model to consider a franchise/franchisee environment in which supply chains are simultaneously entering the untapped market to produce either identical or highly substitutable products and give franchise to franchisees. Customer demand is elastic, price dependent and customer utility function is based on Huff gravity rule model. The supply chains, in the first stage, shape their networks and set the market prices based on dynamic games. The franchisees, in the second stage, specify their attractiveness levels and set the locations of their retailers in simultaneous games. Possibility theory was also applied to cope with uncertainty. Finally, we applied our model to a real world problem, discussed the results, conducted some sensitivity analyses, and gained some managerial insights. | ||
| کلیدواژهها | ||
| Bi-level programming؛ simultaneous games؛ Nash equilibrium؛ dynamic competitive supply chain network design؛ Wilson algorithm | ||
| مراجع | ||
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