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Saleem, Shahzadi, Moosa, Kamran, Imam, Abeer, Ahmed Khan, Rashid. (1395). Service Quality and Student Satisfaction: The Moderating Role of University Culture, Reputation and Price in Education Sector of Pakistan. , 10(1), 237-258. doi: 10.22059/ijms.2017.217335.672304
Shahzadi Saleem; Kamran Moosa; Abeer Imam; Rashid Ahmed Khan. "Service Quality and Student Satisfaction: The Moderating Role of University Culture, Reputation and Price in Education Sector of Pakistan". , 10, 1, 1395, 237-258. doi: 10.22059/ijms.2017.217335.672304
Saleem, Shahzadi, Moosa, Kamran, Imam, Abeer, Ahmed Khan, Rashid. (1395). 'Service Quality and Student Satisfaction: The Moderating Role of University Culture, Reputation and Price in Education Sector of Pakistan', , 10(1), pp. 237-258. doi: 10.22059/ijms.2017.217335.672304
Saleem, Shahzadi, Moosa, Kamran, Imam, Abeer, Ahmed Khan, Rashid. Service Quality and Student Satisfaction: The Moderating Role of University Culture, Reputation and Price in Education Sector of Pakistan. , 1395; 10(1): 237-258. doi: 10.22059/ijms.2017.217335.672304

Service Quality and Student Satisfaction: The Moderating Role of University Culture, Reputation and Price in Education Sector of Pakistan

Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies)
مقاله 9، دوره 10، شماره 1، خرداد 2017، صفحه 237-258    اصل مقاله (810.63 K)
نوع مقاله: Research Paper
شناسه دیجیتال (DOI): 10.22059/ijms.2017.217335.672304
نویسندگان
Shahzadi Saleem1؛ Kamran Moosa2؛ Abeer Imam* 3؛ Rashid Ahmed Khan1
1COMSATS Institute of Information Technology, Lahore, Pakistan
2PIQC Institute of Quality, Lahore, Pakistan
3Department of Management Sciences, COMSATS Institute of Information Technology, Lahore, Pakistan
چکیده
Service quality is imperative for higher education institutes in order to remain competitive and growing. There is a need to ensure students’ satisfaction with university. This study will help improve service quality of the institutes. Information and data are collected using a survey questionnaire from the higher education institutes of Pakistan using convenience sampling technique. Findings revealed that with the moderating effect of university culture, university reputation and price, higher education institutes can more significantly achieve the student satisfaction. University culture positively strengthens service quality to achieve and sustain student satisfaction, while price and university reputation strengthen the relationship in a negative direction. These moderators are the significant contributing factors.
کلیدواژه‌ها
Service quality؛ Student satisfaction؛ university reputation؛ Price؛ university culture
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