Service Quality and Student Satisfaction: The Moderating Role of University Culture, Reputation and Price in Education Sector of Pakistan | ||
| Interdisciplinary Journal of Management Studies | ||
| مقاله 9، دوره 10، شماره 1، 2017، صفحه 237-258 اصل مقاله (810.63 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22059/ijms.2017.217335.672304 | ||
| نویسندگان | ||
| Shahzadi Saleem1؛ Kamran Moosa2؛ Abeer Imam* 3؛ Rashid Ahmed Khan1 | ||
| 1COMSATS Institute of Information Technology, Lahore, Pakistan | ||
| 2PIQC Institute of Quality, Lahore, Pakistan | ||
| 3Department of Management Sciences, COMSATS Institute of Information Technology, Lahore, Pakistan | ||
| چکیده | ||
| Service quality is imperative for higher education institutes in order to remain competitive and growing. There is a need to ensure students’ satisfaction with university. This study will help improve service quality of the institutes. Information and data are collected using a survey questionnaire from the higher education institutes of Pakistan using convenience sampling technique. Findings revealed that with the moderating effect of university culture, university reputation and price, higher education institutes can more significantly achieve the student satisfaction. University culture positively strengthens service quality to achieve and sustain student satisfaction, while price and university reputation strengthen the relationship in a negative direction. These moderators are the significant contributing factors. | ||
| کلیدواژهها | ||
| Service quality؛ Student satisfaction؛ university reputation؛ Price؛ university culture | ||
| مراجع | ||
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