شاخصه های خلق شخصیت تبلیغاتی ایرانی

Altschul, David (2005), The balancing act of building character, Advertising Age, Chicago.

Callcott, Margaret F, Wei-Na Lee (1995), Establishing the spoke character in academic inquiry: Historical overview and framework for definition, In Advances in Consumer Research, Vol 76, No 27, P 14.

Dotz, Warren, Husain, Masud (2003) Meet Mr. Product: The Art of the Advertising Character, Chronicle books, Canada. Garretson, Judith A, Niedrich, Ronald W (2004), Creating Character Trust and Positive Brand Attitudes, Journal of Advertising, Vol. 33, No. 2, PP 25-36.

Herskovitz, Stephen, Crystal, Malcolm (2010), The essential brand persona: storytelling and branding, Journal of Business Strategy, Vol. 31, No. 3., PP 21-28.

Phillips, Barbara J. (1996), Defining trade characters and their roles in American popular culture, Journal of Popular Culture, Vol 29, No 4, PP 143-158.

URLS: 1. www.businessdictionary.com/definition/trade character

2. http://en.wikipedia.org/wiki/Mascot

3. http://ezinearticles.com/?History-of-Mascots&id=999899

4. http://www.toons4biz.com/Mascot-s/169.htm

5. http://cheetozia.com/game/core/ profile/view/qp0J67

6. http://hubbub.typepad.com/blog/2009/01/advertising-with-character-part vi-clowns.html

7. (http://hubbub.typepad.com/.a/6a00d8341d8d9253ef010536ad0c21970c-800wi) 8. http://www.binatv.com/media/MediaDetail.aspx

9. http://www.toons4biz com/. Mascot-s/169.htm