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Physical Distribution Service Quality through Iranian Convenience Stores Retailers Perspectives: a Mixed Method Approach | ||
Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies) | ||
مقاله 6، دوره 7، شماره 1، فروردین 2014، صفحه 121-150 اصل مقاله (355.9 K) | ||
نوع مقاله: Research Paper | ||
شناسه دیجیتال (DOI): 10.22059/ijms.2014.36205 | ||
نویسندگان | ||
Shahriar Azizi* 1؛ Shahram Jamali Kapak2؛ Farid Tarhandeh3 | ||
1Assistant Professor, Faculty of Management, Department of Business Administration, Shahid Beheshti University, Tehran, Iran | ||
2PhD Student, Behavior Management , Farabi Campus, University of Tehran | ||
3Master Student of International Business, Faculty of Management, Department of Business Administration, Shahid Beheshti University, Tehran, Iran. | ||
چکیده | ||
Due to the importance of Physical Distribution Service Quality (PDSQ) in logistic systems, the purpose of this paper is to design a practical scale for measuring the construct through the perspectives of Iranian convenience store retailers. A mixedmethod approach was employed for the study; in- depth interviews were first carried out with 16 Iranian experienced retailers who actively had worked in the industry; then content analysis was employed to identify the key underlying factors of PDSQ. Using the cluster sampling technique, 100 respondents from a retailing sector of 4 regions out of 22 regions of Tehran were selected for testing the measurement model and determining the importance and satisfaction level. 10 important PDSQ factors through perspective of Iranian convenience retailers were extracted and categorized in three dimensions including: Coordination of distribution agent (3 factors), Ordering condition (3 factors), and Behavioral features of distribution agents (4 factors). IPA diagram was drawn finally. | ||
کلیدواژهها | ||
Behavioral features؛ convenience store؛ coordination؛ Delivery؛ Iran؛ physical distribution service quality | ||
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