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Safari Kahreh, Mohammad, Safari Kahreh, Zahra. (1391). An Empirical Analysis to Design Enhanced Customer Lifetime Value Based on Customer Loyalty:Evidences from Iranian Banking Sector. , 5(2), 145-167. doi: 10.22059/ijms.2012.28872
Mohammad Safari Kahreh; Zahra Safari Kahreh. "An Empirical Analysis to Design Enhanced Customer Lifetime Value Based on Customer Loyalty:Evidences from Iranian Banking Sector". , 5, 2, 1391, 145-167. doi: 10.22059/ijms.2012.28872
Safari Kahreh, Mohammad, Safari Kahreh, Zahra. (1391). 'An Empirical Analysis to Design Enhanced Customer Lifetime Value Based on Customer Loyalty:Evidences from Iranian Banking Sector', , 5(2), pp. 145-167. doi: 10.22059/ijms.2012.28872
Safari Kahreh, Mohammad, Safari Kahreh, Zahra. An Empirical Analysis to Design Enhanced Customer Lifetime Value Based on Customer Loyalty:Evidences from Iranian Banking Sector. , 1391; 5(2): 145-167. doi: 10.22059/ijms.2012.28872

An Empirical Analysis to Design Enhanced Customer Lifetime Value Based on Customer Loyalty:Evidences from Iranian Banking Sector

Interdisciplinary Journal of Management Studies
مقاله 7، دوره 5، شماره 2 - شماره پیاپی 1161725، مهر 2012، صفحه 145-167    اصل مقاله (181.35 K)
شناسه دیجیتال (DOI): 10.22059/ijms.2012.28872
نویسندگان
Mohammad Safari Kahreh1؛ Zahra Safari Kahreh2
1دانشجوی دکتری مدیریت سیاستگذاری بازرگانی، دانشکده مدیریت دانشگاه تهران، ایران
2کارشناسی ارشد مدیریت بازرگانی گرایش مالی، مدرس دانشگاه غیرانتفاعی باختر، ایلام، ایران
چکیده
The more a marketing paradigm evolves, the more long-term relationship with customers gains its importance. Also, the move towards a customer-centred approach to marketing, coupled with the increasing availability of customer transaction data, has led to an interest in understanding and estimating customer lifetime value (CLV). There are several researches about the CLV formulas and calculating relations. But the effect of the CLV on the other departments of the organization and especially the effect of the CLV on the key parameters for organization’s profitability such as customer loyalty and satisfaction had little attention. This research is about these shortcomings and covers another essential element for organizational sustainable profitability, customer loyalty. The main purpose of this research is to demonstrate the effect of customer loyalty on the customer lifetime value.
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