سامانه پشتیبانی خدمات اطلاعات

  اخبار و اعلانات

 آمار

تعداد نشریات161
تعداد شماره‌ها6,532
تعداد مقالات70,501
تعداد مشاهده مقاله124,100,613
تعداد دریافت فایل اصل مقاله97,207,461
Aghazade, Hashem, Mehrnoosh, Mina, Estiri, Mehrdad. (1390). Identifying Electronic Marketing Impementation Infrastructures in Iranian Enterprises: Experts' Point of View. , 3(8), 1-18.
Hashem Aghazade; Mina Mehrnoosh; Mehrdad Estiri. "Identifying Electronic Marketing Impementation Infrastructures in Iranian Enterprises: Experts' Point of View". , 3, 8, 1390, 1-18.
Aghazade, Hashem, Mehrnoosh, Mina, Estiri, Mehrdad. (1390). 'Identifying Electronic Marketing Impementation Infrastructures in Iranian Enterprises: Experts' Point of View', , 3(8), pp. 1-18.
Aghazade, Hashem, Mehrnoosh, Mina, Estiri, Mehrdad. Identifying Electronic Marketing Impementation Infrastructures in Iranian Enterprises: Experts' Point of View. , 1390; 3(8): 1-18.

Identifying Electronic Marketing Impementation Infrastructures in Iranian Enterprises: Experts' Point of View

Journal of Information Technology Management
مقاله 1، دوره 3، شماره 8، دی 2011، صفحه 1-18    اصل مقاله (253.15 K)
نویسندگان
Hashem Aghazade؛ Mina Mehrnoosh؛ Mehrdad Estiri
چکیده
Implementing infrastructures of e-marketing has been considered in this study. They are classified into external (related to government) and internal (related to enterprise) categories based on the factors’ level and are classified into strategic and operational categories based on the factors’ nature. 35 factors have been finalized as the basis of the questionnaire. The importance and position of the implementing infrastructures of e-marketing in Iran business environment have been questioned from marketing experts.
Results show that all external and internal implementing infrastructures of e-marketing in Iran business environment are important but inappropriate
کلیدواژه‌ها
E-marketing؛ E-marketing Implementing؛ E-marketing Infrastructures؛ E-marketing Methods؛ E-marketing Strategies
آمار
تعداد مشاهده مقاله: 3,130
تعداد دریافت فایل اصل مقاله: 3,092


سامانه مدیریت نشریات علمی. قدرت گرفته از سیناوب