ارائۀ مدل فرهنگ‌‌سازی برند در شرکت‌های دانش‌بنیان با رویکرد داده‌بنیاد

References

Allen, C. T., Fournier, S. & Miller, F. (2018). Brands and their meaning makers. In Handbook of consumer psychology (pp. 773-814). Routledge.‏ https://psycnet.apa.org/record/2007-16424-031.

Asgharisarem, A., Khodadadi, M. & Saeedi, M. (2019). Investigating the Effect of Employer Brand on Brand Culture in Hamedan Social Security Organization: The Mediating Role of Organizational Pride. Quarterly Journal of Brand Management, 6(19). https://doi.org/10.22051/bmr.2020.31195.1987. (in Persian).

Aversa, P., Schreiter, K. & Guerrini, F. (2023). The birth of a business icon through cultural branding: Ferrari and the Prancing Horse, 1923–1947. Enterprise & Society, 24(1), 28-58.‏ https://doi.org/10.1017/eso.2021.22.

Bae, B. R. & Kim, S. E. (2023). Effect of brand experiences on brand loyalty mediated by brand love: the moderated mediation role of brand trust. Asia Pacific Journal of Marketing and Logistics, 35(10), 2412-2430.‏ https://doi.org/10.1108/APJML-03-2022-0203.

Bashokouhajirloo, M., Naserpour, M. & Shafiei, N. (2023). Development of a Brand Signature Model for Knowledge-based Enterprises. Journal of Business Management, 15(3), 531-553. https://doi.org/10.22059/jibm.2023.345176.4403. (in Persian)‏

Candraningrum, D. A. (2019, January). Culture of Drinking Coffee as a Brand Culture Communication on Belitung Island. In 1st Aceh Global Conference (AGC 2018) (pp. 120-128). Atlantis Press. http://dx.doi.org/10.2991/agc-18.2019.19.

Carlgren, L. & BenMahmoud‐Jouini, S. (2022). When cultures collide: What can we learn from frictions in the implementation of design thinking? Journal of Product Innovation Management, 39(1), 44-65.‏ https://doi.org/10.1111/jpim.12603.

Chen, L., Gao, H., Memon, H., Liu, C., Yan, X. & Li, L. (2024). Influence Mechanism of Content Marketing for Fashion Brand Culture on Consumers’ Purchase Intention Based on Information Adoption Theory. SAGE Open, 14(2).  https://doi.org/10.1177/21582440241253991.

Chigora, F. & Mutambara, E. (2019). Branding culture: The missing link between top level managers and general employees in Zimbabwe’s small to Medium Tourism Enterprises. African Journal of Hospitality, Tourism and Leisure, 8(4). https://doaj.org/article/8f1a6762c23648ee90a45aa32b5a693f.

Chowdhury, M. M. H., Quaddus, M. & Agarwal, R. (2019). Supply chain resilience for performance: role of relational practices and network complexities. Supply Chain Management: An International Journal, 24(5), 659-676.‏ https://doi.org/10.1108/SCM-09-2018-0332.

Ciuculescu, E. L. & Luca, F. A. (2024). How Can Cities Build Their Brand through Arts and Culture? An Analysis of ECoC Bidbooks from 2020 to 2026. Sustainability, 16(8), 3377.‏ https://doi.org/10.3390/su16083377.

Dehdashti Shahrokh, Z., Khashei, V., Ghazinoori, S. & Aslani Afrashteh, A. (2023). The Strategic Marketing Model Based on the Suggested Values of Mobile Religious Applications. Strategic Management Researches, 29(89), 41-76.‏ https://journals.iau.ir/article_706113.html?lang=en. (in Persian)‏

Eskandarpoor, B., Rasouli, R., Mosavi, S. M. & Saebnia, S. (2023). Factors affecting the formation of brand culture in moghan agriculture and industry. Quarterly Journal of Brand Management, 10(2), 177-208. https://doi.org/10.22051/bmr.2023.41739.2392.
(in Persian)‏

Guo, Y., Cao, Z. & Zhu, Z. (2022). The influence of ICH-narrator/self-congruity on tourist's purchase intention of intangible cultural heritage products in a narrative context. Journal of Hospitality and Tourism Management, 52, 151-160.‏ https://doi.org/10.1016/j.jhtm.2022.06.011.

Huang, S. (2019, October). Analysis of the brand cultural shaping mode of modern enterprises. In 2019 3rd International Conference on Economic Development and Education Management (ICEDEM 2019) (pp. 402-405). Atlantis Press.‏ https://doi.org/10.2991/icedem-19.2019.95.

Huang, Z. (2024). Research on the Marketing Strategy of Hainan Tourism Cultural and Creative Products from the Perspective of Brand Culture. Research and Commentary on Humanities and Arts, 2(4). http://dx.doi.org/10.18686/rcha.v2i4.4267.

Hungara, A. & Nobre, H. (2021). A consumer culture theory perspective of the marketplace: An integrative review and agenda for research. International Journal of Consumer Studies, 45(4), 805-823.‏ https://doi.org/10.1111/ijcs.12670.

Johnson, K. A. (2021). God... Karma, Jinn, spirits, and other metaphysical forces. Current Opinion in Psychology, 40, 10-14. https://doi.org/10.1016/j.copsyc.2020.08.001.

Jun, M., Han, J., Zhou, Z. & Eisingerich, A. B. (2023). When is celebrity endorsement effective? Exploring the role of celebrity endorsers in enhancing key brand associations. Journal of Business Research, 164, 113951.‏ https://doi.org/10.1016/j.jbusres.2023.113951.

Khani, S., Aghazade, H., Esfidani, M. & Amirshahi, M. (2022). Branding in Creative Industries: Iran's Fashion Clothing Industry. Journal of Business Management, 14(1), 37-64. https://doi.org/10.22059/jibm.2020.298560.3812. (in Persian)‏

Kucharska, W. (2024). Self-Perceived Personal Brand Equity of Knowledge Workers by Gender in Light of Knowledge-Driven Organizational Culture: Evidence From Poland and the United States. SAGE Open, 14(1). https://doi.org/10.1177/21582440241227280.

Kucharska, W. & Bedford, D. (2023). The cultures of knowledge organizations: Knowledge, learning, collaboration (KLC). Emerald Publishing Limited.‏ https://doi.org/10.1108/978-1-83909-336-420231013.

Kucharska, W. & Bedford, D. A. (2020). Love your mistakes!—they help you adapt to change. How do knowledge, collaboration and learning cultures foster organizational intelligence?. Journal of Organizational Change Management, 33(7), 1329-1354.‏ https://doi.org/10.1108/JOCM-02-2020-0052.

Lei, H., Do, N. K. & Le, P. B. (2019). Arousing a positive climate for knowledge sharing through moral lens: the mediating roles of knowledge-centered and collaborative culture. Journal of knowledge management, 23(8), 1586-1604.‏ https://doi.org/10.1108/JKM-04-2019-0201.

Lei, H., Gui, L. & Le, P. B. (2021). Linking transformational leadership and frugal innovation: the mediating role of tacit and explicit knowledge sharing. Journal of Knowledge Management, 25(7), 1832-1852.‏ https://doi.org/10.1108/JKM-04-2020-0247.

Liu, H., Schoefer, K., Fastoso, F. & Tzemou, E. (2021). Perceived brand globalness/localness: A systematic review of the literature and directions for further research. Journal of International Marketing, 29(1), 77-94.‏ https://doi.org/10.1177/1069031X20973184.

Luo, Y. (2023). Online Assistant Teaching System of Brand Culture Creative Product Design Course Based on J2EE.‏ http://dx.doi.org/10.1007/978-981-99-2092-1_62.

Molinillo, S., Japutra, A. & Ekinci, Y. (2022). Building brand credibility: The role of involvement, identification, reputation and attachment. Journal of Retailing and Consumer Services, 64, 102819.‏ https://doi.org/10.1016/j.jretconser.2021.102819.

OuÃ, A. & Sall, F. D. (2019). Religiosity and consumer behavior in developing countries: An exploratory study on Muslims in the context of Burkina Faso. African Journal of Business Management, 13(4), 116-127. https://academicjournals.org/journal/AJBM/article-full-text/B16088460093.

Peng, L. H., Pan, C. Y. & Creativani, K. (2024, May). Design Education Introduces an AR Guide to Enhance the Brand Cultural Image of the Zhanghu Community. In International Conference on Current Issues in Education (ICCIE 2023) (pp. 232-239). Atlantis Press.‏ https://doi.org/10.2991/978-2-38476-245-3_25.

Rass, L., Treur, J., Kucharska, W. & Wiewiora, A. (2023). Adaptive dynamical systems modelling of transformational organizational change with focus on organizational culture and organizational learning. Cognitive Systems Research, 79, 85-108.‏ https://doi.org/10.1016/j.cogsys.2023.01.004.

Ribeiro, V. M. (2024). Pioneering paradigms: unraveling niche opportunities in green finance through bibliometric analysis of nation brands and brand culture. Green Finance, 6(2), 287-347.‏ https://doi.org/10.3934/GF.2024012.

Shariatnejad, A., Muosavi, S. N. & Naserpour, M. (2022). Designing a Model for Implementing Social Bundling Strategy in the Home Appliance Industry. Journal of Business Management, 14(3), 475-494.‏ https://doi.org/10.22059/jibm.2022.334918.4266.
(in Persian)‏

‏Sharma, A., Patro, S. & Chaudhry, H. (2022). Brand identity and culture interaction in the Indian context: a grounded approach. Journal of Advances in Management Research, 19(1), 31-54. https://doi.org/10.1108/JAMR-12-2020-0361.‏

Su, Y. S. & Vanhaverbeke, W. (2019). How do different types of interorganizational ties matter in technological exploration? Management decision, 57(8), 2148-2176.‏ https://doi.org/10.1108/MD-06-2018-0713.

‏Sudaryanto, S., Hanim, A. & Utari, W. (2020). Behaviour on repurchase intention in a Moslem ethnic store in Indonesia. International Journal of Innovation, Creativity and Change, 13(12), 1341-1355.‏ https://www.ijicc.net/index.php/volume-13-2020/197.

Sudaryanto, S., Hanim, A., Pansiri, J. & Umama, T. L. (2021). Impact of culture, brand image and price on buying decisions: Evidence from East Java, Indonesia. Innovative Marketing, 17(1), 130.‏ http://dx.doi.org/10.21511/im.17(1).2021.11.

Sundararaj, V. & Rejeesh, M. R. (2021). A detailed behavioral analysis on consumer and customer changing behavior with respect to social networking sites. Journal of Retailing and Consumer Services, 58, 102190.‏ https://doi.org/10.1016/j.jretconser.2020.102190.

Tantai, J., Phtochanachan, S. & Nukulkij, D. (2023). The Influence of Shanxi Merchant Culture on Brand Culture Management. Journal of Dhamma for Life, 29(3), 158-171.‏ https://so08.tci-thaijo.org/index.php/dhammalife/article/view/2039.

Vinish, P., Pinto, P., Hawaldar, I. T. & Pinto, S. (2020). Impulse buying behavior among female shoppers: Exploring the effects of selected store environment elements. Innovative Marketing, 16 (2), 54-70. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3612770.

Vredeveld, A. J. & Coulter, R. A. (2019). Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: Sojourners in America. Journal of the Academy of Marketing Science, 47, 274-290.‏ https://doi.org/10.1007/s11747-018-0620-7.

White, C. J., Baimel, A. & Norenzayan, A. (2021). How cultural learning and cognitive biases shape religious beliefs. Current Opinion in Psychology, 40, 34-39.‏ https://doi.org/10.1016/j.copsyc.2020.07.033.

Xu, G., Suwandej, N. (2023). The Relationship Among Brand Culture, Marketing Strategy, Technical Innovation and Customer Engagement Behavior Toward Liuzhou Snail Noodle: Mediating of Service Quality and Trust. Utilitas Mathematica Journal, 120. http://dx.doi.org/10.62788/EhlCpYp.

Yin, S. & Fu, L. (2021, December). The Effectiveness of Brand Culture on Customer Engagement. In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) (pp. 2653-2659). Atlantis Press. http://dx.doi.org/10.2991/assehr.k.211209.431.

Zhou, Z., He, Y., Xie, Y. & Mehmood, S. (2024). How Cultural Involvement in Different Brand Types Influences Willingness to Pay Premium: The Mediating Role of Brand Happiness. Behavioral Sciences, 14(10), 908.‏ https://doi.org/10.3390/bs14100908.