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Dynamic Environmental Policy Design and ESG Performance Amid Market Competition and Adaptive Cannibalization Strategy | ||
| Advances in Industrial Engineering | ||
| مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 17 تیر 1405 | ||
| شناسه دیجیتال (DOI): 10.22059/aie.2026.404014.1955 | ||
| نویسندگان | ||
| Somayeh Amiri؛ Mehdi Alinaghian؛ Hossein Khosroshahi* | ||
| Department of Industrial and Systems Engineering, Isfahan University of Technology, Isfahan 84156-83111, Iran | ||
| چکیده | ||
| The global transition to sustainability places firms at a strategic crossroads, compelling them to balance profitability with Environmental, Social, and Governance (ESG) performance. This study confronts a critical challenge within this transition: the risk of internal cannibalization, where a firm's new green products erode the market for its conventional offerings. We introduce a novel two-phase, game-theoretic framework to analyze the dynamic interactions between duopolistic firms-an incumbent and a challenger-and a government regulator. Our analysis reveals that cannibalization is not an inevitable market force but an endogenous strategic variable that can be managed. We demonstrate that while calibrated policy support is crucial for catalyzing eco-innovation, overly aggressive interventions can paradoxically trigger a "crowding-out" effect, stifling private R&D incentives. The results show that the optimal path to aligning profitability with sustainability lies in a strategic dual-channel portfolio, where adaptive pricing transforms cannibalization from a systemic risk into a market capture mechanism. This research offers quantifiable policy thresholds to guide regulators and provides actionable strategies for corporate leaders to secure a competitive advantage in the green economy. | ||
| کلیدواژهها | ||
| Green Product Development (GPD)؛ Environmental-Social-Governance(ESG)؛ Market Competition؛ Cannibalization Strategy؛ Game Theory | ||
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آمار تعداد مشاهده مقاله: 42 |
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