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گردشگری روستایی نسل هزاره در ایران: رویکردی نسلی به سیاستگذاری، حکمرانی و ظرفیتهای تحولآفرین | ||
| پژوهش های روستائی | ||
| مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 27 خرداد 1405 | ||
| نوع مقاله: مقاله مروری | ||
| شناسه دیجیتال (DOI): 10.22059/jrur.2026.412469.2097 | ||
| نویسندگان | ||
| حجت ورمزیاری* 1؛ پریا سیاه بیدی2؛ ریحانه بهروز2 | ||
| 1دانشگاه تهران | ||
| 2گروه مدیریت و توسعه کشاورزی، دانشکده اقتصاد و توسعه کشاورزی، دانشگاه تهران، کرج، ایران. | ||
| چکیده | ||
| This study offers a review at the intersection of two key trends in contemporary tourism: the rise of Millennials as a pivotal actor in the tourism market, and the growing prominence of rural tourism on the local development agenda. Drawing on a narrative review of the literature and searches in international databases, studies related to Millennials, tourism, and rural tourism were identified and synthesized using thematic analysis. Compared with previous generations, Millennials exhibit a stronger inclination toward experiential travel, the search for authenticity, self-expression, and the integration of work and travel. When product design, governance arrangements, and the strategic use of peer to peer platforms are aligned with these traits, rural areas can emerge as highly attractive destinations for this generation. At the same time, digital technologies and social media, while facilitating the visibility of rural destinations, also generate risks such as demand volatility, pressure on carrying capacity, and the deepening of institutional gaps, thereby accentuating the disjuncture between Millennial attitudes and their actual behavior. The research argues that Millennials’ encounters with rural social capital and collective ways of life can foster “social learning” and prompt reflexive reconsideration of their individualistic lifestyles. Finally, it proposes an integrated conceptual framework that explains the mechanisms linking generational characteristics, digital technologies, destination attributes, and multidimensional outcomes, and outlines key pathways for forthcoming research. | ||
| کلیدواژهها | ||
| نسل هزاره؛ گردشگری روستایی؛ فناوریهای دیجیتال؛ پایداری؛ اقتصاد تجربه | ||
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آمار تعداد مشاهده مقاله: 40 |
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