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A roadmap of consumer empowerment through digital technologies: A systematic review | ||
| Journal of Cyberspace Studies | ||
| مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 23 خرداد 1405 اصل مقاله (1.09 M) | ||
| نوع مقاله: Original article | ||
| شناسه دیجیتال (DOI): 10.22059/jcss.2026.410998.1227 | ||
| نویسندگان | ||
| Mohammad Reza Jalilvand؛ Amirsajed Mirzaei* | ||
| Department of Business Management, Faculty of Management, College of Farabi, University of Tehran, Qom, Iran. | ||
| چکیده | ||
| Background: In today's digital age, understanding consumer behavior in digital environments has emerged as a critical imperative for both industries and academic research. Aims: This study develops a comprehensive roadmap for consumer empowerment through modern digital technologies. Methodology: The study employs a systematic review methodology to address four core research questions examining the fundamental aspects of digital consumer empowerment. A rigorous search of Scopus and Web of Science databases initially identified 3,201 studies, which underwent multiple filtering stages including title and abstract screening, quality assessment, and ten-criterion evaluation. The final sample of 84 relevant studies was analyzed using thematic analysis through MAXQDA and Excel software to ensure comprehensive data extraction and synthesis. Findings: The analysis reveals dual dimensions of consumer empowerment: behavioral and psychological. The study identifies critical digital tools, including VR, AR, MR, AI, Blockchain, IoT, and Metaverse technologies, that significantly enhance consumer experiences. Implementation mechanisms emerge as crucial elements, particularly AI integration, user-centric design, and continuous data analysis. The research further identifies key functionalities including personalized recommendations, smart interactions, and collaborative creation, which collectively enhance consumer satisfaction and decision-making capabilities. Conclusion: By bridging neoliberal and Foucauldian theoretical perspectives, this study advances a unified conceptual foundation for digital consumer empowerment. The proposed roadmap equips businesses and scholars with an actionable framework to strategically leverage emerging technologies while addressing ethical, privacy, and implementation challenges. | ||
| کلیدواژهها | ||
| augmented reality (AR)؛ artificial intelligence (AI)؛ blockchain؛ consumer empowerment؛ digital technologies؛ virtual reality (VR) | ||
| مراجع | ||
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