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Shamoon, Sumaira, Habiba, Um e, Anjum, Hafiz Zeeshan, Altaf, Saira, Tariq, Ali. (1405). Ambidextrous Leadership and Employee Innovative Work Behavior: The Roles of Voice and Creative Self-Efficacy. , (), -. doi: 10.22059/ijms.2026.410827.678449
Sumaira Shamoon; Um e Habiba; Hafiz Zeeshan Anjum; Saira Altaf; Ali Tariq. "Ambidextrous Leadership and Employee Innovative Work Behavior: The Roles of Voice and Creative Self-Efficacy". , , , 1405, -. doi: 10.22059/ijms.2026.410827.678449
Shamoon, Sumaira, Habiba, Um e, Anjum, Hafiz Zeeshan, Altaf, Saira, Tariq, Ali. (1405). 'Ambidextrous Leadership and Employee Innovative Work Behavior: The Roles of Voice and Creative Self-Efficacy', , (), pp. -. doi: 10.22059/ijms.2026.410827.678449
Shamoon, Sumaira, Habiba, Um e, Anjum, Hafiz Zeeshan, Altaf, Saira, Tariq, Ali. Ambidextrous Leadership and Employee Innovative Work Behavior: The Roles of Voice and Creative Self-Efficacy. , 1405; (): -. doi: 10.22059/ijms.2026.410827.678449

Ambidextrous Leadership and Employee Innovative Work Behavior: The Roles of Voice and Creative Self-Efficacy

Interdisciplinary Journal of Management Studies
مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 12 خرداد 1405
نوع مقاله: Research Paper
شناسه دیجیتال (DOI): 10.22059/ijms.2026.410827.678449
نویسندگان
Sumaira Shamoon1؛ Um e Habiba2؛ Hafiz Zeeshan Anjum3؛ Saira Altaf4؛ Ali Tariq* 5
1Assistant Professor, The University of Lahore, Sargodha Campus
2Faculty, University of Sargodha, Sargodha
3Managmeent Science, University of West of Scotland
4Department of Managment Science, Univeristy of Lahore, Sargodha Campus
5Department of Management Science, The University of Lahore, Sargodha Campus
چکیده
In brand-oriented organizations, employees' innovative work behavior is essential for sustaining competitiveness and achieving brand renewal. Drawing on ambidextrous leadership theory, this study examines how leaders' ability to balance exploratory (opening) and exploitative (closing) behaviors fosters employee innovation. Specifically, the study investigates employee voice as a mediating mechanism and creative self-efficacy as a moderating condition. Survey data were collected from 282 employees working in brand-oriented organizations in Punjab, Pakistan, and hypotheses were tested using Hayes PROCESS macro (Models 4 and 7). The results reveal that ambidextrous leadership positively influences innovative work behavior both directly and indirectly through employee voice. Furthermore, creative self-efficacy strengthens the relationship between ambidextrous leadership and employee voice, thereby enhancing the indirect effect on innovative work behavior. These findings advance understanding of ambidextrous leadership and offer practical insights for brand leaders seeking to stimulate employee innovation through balanced leadership, empowered voice, and strengthened creative confidence.
کلیدواژه‌ها
Ambidextrous leadership؛ Brand-oriented organizations؛ Employee innovative work behavior؛ Employee voice؛ Creative self-efficacy
آمار
تعداد مشاهده مقاله: 19





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