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Impact of Travel Motivation, Experiences, and Tourist Harassment on Behavioral Intentions through Destination Image | ||
| Interdisciplinary Journal of Management Studies | ||
| مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 12 خرداد 1405 | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22059/ijms.2026.402425.678026 | ||
| نویسندگان | ||
| Rana Shazly1؛ Abeer Mahrous* 2 | ||
| 1Cairo university | ||
| 2Cairo , Egypt | ||
| چکیده | ||
| This research aims to investigate the factors that shape a destination’s image — specifically travel motivation, tourist experiences and experiences of harassment and how these factors are associated with tourists' behavioral intentions. Using a mixed-method approach, the research began with in-depth interviews of international tourists, followed by a quantitative study with 278 valid responses. A two-stage PLS-SEM analysis v.3.2.8 was employed to test the research hypotheses. Results indicate that travel motivation, memorable tourism experiences, and tourist harassment significantly impact the three dimensions of destination image (cognitive, affective, and conative). Both affective and conative images positively influence tourists' behavioral intentions. However, past experience does not moderate the relationship between destination image dimensions and behavioral intention. The findings of the study provide tourism companies and Destination Marketing Organizations with insights to help in designing targeted image campaigns that align with tourists’ expectations and develop strategies to enhance visitor experiences. | ||
| کلیدواژهها | ||
| Destination image؛ Revisit intention؛ Memorable tourism experience؛ Tourist harassment؛ Egypt | ||
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آمار تعداد مشاهده مقاله: 36 |
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