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Ramayanti, Rizka, Azhar, Zubir, Nik Azman, Nik Hadiyan. (1405). The impact of QR code payment towards impulsive buying behaviour. , (), -. doi: 10.22059/ijms.2026.395087.677625
Rizka Ramayanti; Zubir Azhar; Nik Hadiyan Nik Azman. "The impact of QR code payment towards impulsive buying behaviour". , , , 1405, -. doi: 10.22059/ijms.2026.395087.677625
Ramayanti, Rizka, Azhar, Zubir, Nik Azman, Nik Hadiyan. (1405). 'The impact of QR code payment towards impulsive buying behaviour', , (), pp. -. doi: 10.22059/ijms.2026.395087.677625
Ramayanti, Rizka, Azhar, Zubir, Nik Azman, Nik Hadiyan. The impact of QR code payment towards impulsive buying behaviour. , 1405; (): -. doi: 10.22059/ijms.2026.395087.677625

The impact of QR code payment towards impulsive buying behaviour

Interdisciplinary Journal of Management Studies
مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 02 خرداد 1405
نوع مقاله: Research Paper
شناسه دیجیتال (DOI): 10.22059/ijms.2026.395087.677625
نویسندگان
Rizka Ramayanti* 1؛ Zubir Azhar2؛ Nik Hadiyan Nik Azman2
1Department of Accounting, Faculty of Economics Business and Humanities, Universitas Trilogi, Jakarta, Indonesia
2School of Management, Universiti Sains Malaysia,11800 USM, Penang, Malaysia
چکیده
The purpose of this paper is to investigate the antecedents of QR code payment adoption in Indonesia and its effect on users' impulsive buying behaviour (IBB). This study endeavours to extend the UTAUT2 model by introducing two additional constructs: personal innovativeness, and compatibility and the impact on impulsive buying behaviour. The survey was administered online via Google Forms, and 781 responses were received over the course of three months. This study employs partial least squares structural equation modelling (PLS-SEM). Social Influence, Price Value, Habit, Compatibility, and Personal Innovativeness have a significant influence on the adoption of QR code payment in Indonesia. In addition, the adoption of QR code payment has a significant effect on impulsive buying behaviour. The results of this study can help the government in developing marketing campaigns and promotional materials that encourage customers to take advantage of QRIS. It can help future researchers understand the use of the UTAUT2 development model with additional variables of compatibility and personal innovativeness in analysing the use of QR code and their influence on impulsive buying behaviour in other developing countries with socioeconomic characteristics similar to Indonesia.
کلیدواژه‌ها
UTAUT2؛ QR code payment؛ Adoption؛ Impulsive buying behaviour
آمار
تعداد مشاهده مقاله: 30





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