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Alvi, Abdul, Khan, Mussadiq, Hussain, Phool. (1405). Which Factors among Religious Animosity, Ideological Incompatibility, and Rumour are more relevant for Triggering the Brand Hate and Boycott Intention. , (), -. doi: 10.22059/ijms.2026.403345.678087
Abdul Khaliq Alvi; Mussadiq Ali Khan; Phool Hussain. "Which Factors among Religious Animosity, Ideological Incompatibility, and Rumour are more relevant for Triggering the Brand Hate and Boycott Intention". , , , 1405, -. doi: 10.22059/ijms.2026.403345.678087
Alvi, Abdul, Khan, Mussadiq, Hussain, Phool. (1405). 'Which Factors among Religious Animosity, Ideological Incompatibility, and Rumour are more relevant for Triggering the Brand Hate and Boycott Intention', , (), pp. -. doi: 10.22059/ijms.2026.403345.678087
Alvi, Abdul, Khan, Mussadiq, Hussain, Phool. Which Factors among Religious Animosity, Ideological Incompatibility, and Rumour are more relevant for Triggering the Brand Hate and Boycott Intention. , 1405; (): -. doi: 10.22059/ijms.2026.403345.678087

Which Factors among Religious Animosity, Ideological Incompatibility, and Rumour are more relevant for Triggering the Brand Hate and Boycott Intention

Interdisciplinary Journal of Management Studies
مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 22 اردیبهشت 1405
نوع مقاله: Research Paper
شناسه دیجیتال (DOI): 10.22059/ijms.2026.403345.678087
نویسندگان
Abdul Khaliq Alvi* 1؛ Mussadiq Ali Khan2؛ Phool Hussain3
1Department of Entrepreneurship, The College of Business Management (CBM), Institute of Business Management (IoBM), Karachi, Pakistan
2Assistant Professor, Department business administration, Iqra University H-9 Campus, Islamabad Pakistan
3Faculty of Management, Prague University of Economics and Business, Jarošovská 1117/II, Jindrichuv Hradec 377 01, Czech Republic
چکیده
Boycott intention is an interesting domain of research and an exciting area to explore. The study is conducted to investigate the relationship between religious animosity (RG), ideological incompatibility (II), rumour (RM), brand hate (BH), boycott Intention (BI), Country of origin (CO), and market uncertainty (MU). Current research collected data in two time-waves over a period of three months and seventeen days, starting in February 2024. A convenience sampling method was employed to gather the data, and 307 final responses were analyzed. The results supported all hypotheses. It is noted that the positive effect of ideological incompatibility on brand hate is observed. Additionally, there are positive impacts of rumour on brand hate. It is also observed that brand hate has an impact on boycott intention. The results have also supported the partial mediation of brand hate. Moderation of Country of origin and market uncertainty has also been supported. The current research makes a significant contribution to a valuable understanding of negative consumer-brand relationships (CBRs) by examining the antecedents of brand hate and its moderators, including boycott intention. The current study also contributes to the body of knowledge by providing an in-depth explanation of the entire model based on social identity theory.
کلیدواژه‌ها
Religious Animosity؛ Ideological incompatibility؛ rumours؛ brand hate؛ brand boycott
آمار
تعداد مشاهده مقاله: 120





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