کوچینگ کسب و کار اجتماعی و علل ناپایداری برند های موفق دهه های پیش در ایران.

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Akturan, A. (2020). How does greenwashing affect green branding equity and purchase intention? An empirical research. Marketing Intelligence & Planning, 38(7), 809-824. https://doi.org/10.1108/MIP-12-2017-0339

Ashraf, A. (1995). Guild system and civil society. Iran Nameh. (In Persian) https://www.noormags.ir/view/fa/articlepage

Bairami, M. H. (2015). Barriers to brand growth: Identifying and understanding barriers and overcoming them. Donyaye Eghtesad. (In Persian)

Castellion, G., & Markham, S. K. (2013). Perspective: New product failure rates: Influence of argumentum ad populum and self-interest. Journal of Product Innovation Management, 30(5), 976-979. https://doi.org/10.1111/j.1540-5885.2012.01009.x

Clark, R., & Gong, Y. (2024). Why do some new products fail? Evidence from the entry and exit of Vanilla Coke. International Journal of Industrial Organization, 97, Article 103112. https://doi.org/10.1016/j.ijindorg.2024.103112

da Silveira, C., Lages, C., & Simões, C. (2013). Reconceptualizing brand identity in a dynamic environment. Journal of Business Research, 66(1), 28-36. https://doi.org/10.1016/j.jbusres.2011.07.020

Elahyari, M., Vazgazi Doost, H., Hosseini, M. H., & Parhizgar, M. M. (2022). Developing a model for retailer brand competitiveness with the grounded theory approach. Quarterly Journal of Brand Management, 8(3), 15-44. (In Persian) https://doi.org/10.22051/bmr.2021.35199.2116

Li, G., & Sun, X. (2022). The impact of green brand crises on green brand trust: An empirical study. Sustainability, 14(2), 611. https://doi.org/10.3390/su14020611

Gupta, M. (2024). The impact of undignified branding on organizational stability and long-term success. Journal of Advanced Management Studies, 1(4), 9-15. https://orcid.org/0009-0005-3542-1408

Ha, M. T., Ngan, N., & Nguyen, N. (2022). Greenwash and green brand equity: The mediating role of green brand image, green satisfaction and green trust and the moderating role of information and knowledge. Business Ethics, the Environment & Responsibility, 31(4), 904-922. https://doi.org/10.1111/beer.12462

Hoff, P. (2012). Eugen Bleuler's concept of schizophrenia and its relevance to present-day psychiatry. Neuropsychobiology, 66(1), 6-13. https://doi.org/10.1159/000337174

Leischnig, A., & Enke, M. (2011). Brand stability as a signaling phenomenon: An empirical investigation in industrial markets. Industrial Marketing Management, 40(7), 1116-1122.

Shirin Kam, F., & Farjamnia, I. (2021). The story of fifty Iranian economic activists. Nashr-e Farhang-e Saba. (In Persian)

Hamidi, S., Hamidi, K., & Behzadi, M. H. (2022). Identifying the brand crisis caused by the food safety scandal with a phenomenological approach. Quarterly Journal of Brand Management, 8(3), 147-198. (In Persian) https://doi.org/10.22051/bmr.2021.35330.2121

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Islamic Parliament Research Center. (2017). Examining the reasons why brands do not last in Iran. (In Persian) https://rc.majlis.ir/fa/report/show/1017381

Islamic Parliament Research Center. (2022). Strategic report on obstacles and challenges in branding knowledge-based products in Iran and solutions. (In Persian) https://rc.majlis.ir/fa/report/show/1749122

Khosroshahi, K. (2004). Entrepreneurial notes: What happened to us. Farzaneh. (In Persian)

Khayami, M. (2019). The arrow of our destiny: Using the writings and memoirs of Ahmad Khayami. Nashr-e Ney. (In Persian)

Omraie, R., & Nasrindoost, T. (2003). A practical guide to improving ICI coaching skills: Execution of practical examples and application of coaching techniques with emphasis on business coaching. Noor-e Elm. (In Persian)

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Saeidi, A. A. (2018). Historical analysis of narrations on economic action. Iranian Journal of Anthropological Research, 7(2), 7-23. https://doi.org/10.22059/ijar.2018.69467

Saeidi, A. A. (2021). The position of industrialists in Iran during the Pahlavi era: The life and work of Ali Khosrowshahi. Nashr-e Ney. (In Persian)

Saeidi, A. A., & Shirin Kam, F. (2005). Examining the reasons why brands do not last in Iran. Gameno. (In Persian)

Saeidi, A. A., & Shirin Kam, F. (2009). The position of businessmen and industrialists in Iran during the Pahlavi era: The life and work of Rahim Mottaqi Iravani. Gameno. (In Persian)

Shoja Ali, S., Vaziri, F., & Ebrahimi, E. (2020). Developing a framework of causes and consequences of hatred for Iranian product brands. Journal of Business Management, 12(1), 3-23. (In Persian) https://doi.org/10.22059/jibm.2019.273225.3388

Swedberg, R. (2012). Self-interest and social structure. Lohe Fekr. (In Persian)

Weber, M. (2002). The Protestant ethic and the spirit of capitalism. SAMT. (In Persian)

Nesami, A. (2024). Identification and analysis of factors causing and consequences of brand schizophrenia phenomenon with the FCM method. Journal of Business Management Perspective, 22(55), 171-194. (In Persian) https://doi.org/10.48308/jbmp.2024.235421.1597