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Gaming platform monetization models and strategies for startup success: A case study from India | ||
| Journal of Cyberspace Studies | ||
| دوره 10، شماره 2، مهر 2026، صفحه 555-581 اصل مقاله (712.18 K) | ||
| نوع مقاله: Original article | ||
| شناسه دیجیتال (DOI): 10.22059/jcss.2025.404099.1189 | ||
| نویسندگان | ||
| Nahid Pourrostami* 1؛ Mohammad Ali Mousavi2؛ Maziyar Mozaffari Falarti3؛ Sahar Hossein Babaei Mamaghani1 | ||
| 1Department of South Asian, East Asian and Oceanian Studies, Faculty of Word Studies, University of Tehran, Tehran, Iran. | ||
| 2Department of American Studies, Faculty of Word Studies, University of Tehran, Tehran, Iran. | ||
| 3Department of South Asian, East Asian and Oceanian Studies, Faculty of Word Studies, University of Tehran, Tehran, Iran. dian Studies Department, Faculty of World Studies, University of Tehran | ||
| چکیده | ||
| Background: The evolution of monetization models and marketing approaches in the digital industry has redefined the growth trajectories of startups. Aims: This study explores monetization strategies in India’s gaming startup ecosystem, examining their influence on user behavior, preference, revenue retention and venture capital (VC) attraction. Methodology: Aligned with a focus on the microstructure of the gaming market, investor behavior, and capital markets, the research employs a mixed-method framework combining interviews, surveys, and MICMAC analysis, grounded in Rational Choice (RC) theory. Using Mobile Premier League (MPL) as a case study, the present research evaluates three monetization models: Real Money Game (RMG), Free-to-Play (F2P), and hybrid strategies. Findings: Key findings indicate that RMG significantly enhances user engagement while demonstrating a stronger signaling effect for VC attraction. Empirical results suggest that the RMG monetization strategy offers greater potential for investors decision-making and ensures more robust revenue continuity compared to F2P and hybrid alternatives. Conclusion: The study contributes to the literature by bridging behavioral finance and capital market governance within the context of digital innovation in emerging economies. | ||
| کلیدواژهها | ||
| MICMAC analysis؛ mobile gaming in India؛ monetization strategy؛ rational choice theory؛ real money gaming | ||
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| مراجع | ||
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