رتبه‌‎بندی راهبردهای بهینه برای کسب‌وکارهای کتاب الکترونیکی در ایران

Alipour-Hafezi, M. (2018). E-Lending in digital libraries, viewpoints of Iranian publishers: challenges and solutions. Iranian Journal of Information Processing and Management, 34(1), 375-410. [in Persian]

Al-Najjar, A.S.  and Qandeel, M.S. (2025). Operational strategy, capabilities, and successfully accomplishing business strategy. Journal of Applied Research in Technology & Engineering, 6(1), 1-11.

Bergset, Linda & Klaus Fichter (2015). Green start-ups– a new typology for sustainable entrepreneurship and innovation research, Journal of Innovation Management, JIM 3, 3 (2015) 118-144, Oldenburg, Germany.

Calkins, Tim (2014). Breakthrough Marketing Plaks, Shahanghian, Behnam, Isfahan, Nashre Amookhte.

Colbjørnsen, T. (2019). Digital divergence: analysing strategy, interpretation and controversy in the case of the introduction of an ebook reader technology. Information, Communication & Society, 18(1), 32-47.

Davari, D. and Shanesaz-zadeh, M. H. (2001). Strategic Management form Theory to Practice. Tehran: Atena Publication. [in Persian]

David, F. R. (2007). Strategic Management: Concept and Cases (12^th ed). Pearson Prentice Hall.

David, F. R. & David, M. E. (2020). Strategic Management: A Comppetitive Advantage Approach, Concept and Cases (17^th ed). Pearson Education.

Farhangi, A. A. , Sharifi, S. M. , Ghorbanizadeh, V. and Safaeinejad, G. (2019). Designing a Model for Policy Making in Developing E-book Industry in Iran. Iranian Journal of Public Policy, 5(1), 9-32. [in Persian]

Han, L. and Han, X. (2023). Improving the service quality of cross-border e-commerce: How to understand online consumer reviews from a cultural differences perspective. Front Psychology, 14, article 1137318. doi:10.3389/fpsyg.2023.1137318

Hosseinifard, S. M. and Hizaji, M. (2018). Driving competition: Step by Step with Strategic Management. Qom: Hazrat-e- Masoume University Publication. [in Persian]

Javaheri, M., Tofighi, P., Chitsazan, A. and Salmani, R. (2015). The role of digital marketing on cost reduction of promotions and its stance in costomer attraction. First international conference on accounting and management in third millennium. No 1, Rasht, Winter, 221-232. [in Persian]

Kaushik, Rajiv & Haryana, Rohtak (2016). Digital marketing in Indian context. International Journal of Computational Engineering & Management, 19 (2),.

Khalvat, B. (2019). Identification and analysis of key elemnts deriving the death of startups. Master Desertation, University of Art and Science, Yazd, Iran. [in Persian]

Mohammadian, M., & Eftekharpour, S. (2018). Identification and prioritazation of key factors influencing dynamic marketing potential by hierarchical approach. Journal of Development and Change Management, 13(32), 19-34. [in Persian]   

Mokaberi, A. (2010). Studing efficiency of david’s strategic management model for public service media organizations based on eexpert’s viewpoints. Master Dissertation, The Islamic Republic of Iran Broadcasting University, Tehran, Iran. [in Persian]

Niroomand, P., Ranjbar, M., Sadi, M. R., & Amirshahi, M. (2012). Identification and Classification of Mobile Business Models Using Meta-Synthesis Approach. Journal of Information Technology Management, 4(1), 179-210. [in Persian]

Pearce, J. A., & Robinson, R. B. (2000). Strategic management: formulation, implementation and control. Hoseini, Mahmood, USA: McGraw-Hill.

Quan-Haase, A., & Martin, K. (2012). Seeking knowledge: An exploratory study of the role of social networks in the adoption of Ebooks by historians. ASIST Proceedings, 48(1), 1-10.

Rahmania, A. D., Sutopo, W., Hisjam, M., & Istiqomah, S. (2022). Lesson Learned a global business strategy in electronic book reader: A comparative study. Proceedings of the International Conference on Industrial Engineering and Operations Management, Istanbul, Turkey, March 7-10, pages 3091-3101.

Rojuee, M. , Ezzatzadeh, M. and Saeedi, S. (2015). Analyzing factors affecting on internet marketing success in selling e-books. Academic Librarianship and Information Research, 49(2), 255-275. [in Persian]

Saeedi, S. (2013). Analysis of the key factors affecting internet marketing success on sale rate of ebooks. Master Dissertation, Imam Reza International University, Mashhad, Iran. [in Persian]

Stokes, Rob (2013). Electronic marketing:the essential guide to marketing in a digital work. 5^th ed., Norouzi, Hosein, Tadrisi, Neusha, Motamedi, Lida,Tehran, Nashr Fojhan.

Teixeira, S., et al. (2018). Main factors in the adoption of digital marketing in startups an online focus group analysis. 13^th Iberian Conference on Information Systems and Technologies (CISTI).

Talari, M. and Khoshroo, M. (2022). Analyzing the global trend of marketing 4.0 researches: a mixed-methods approach. New Marketing Research Journal, 12(2), 161-188. [in Persian]

Waheed, M., Kaur, K., Ain, N. U., & Sanni, S. A. (2015). Emotional attachment and multidimensional self-efficacy: extension of innovation diffusion theory in the context of ebook reader. Behaviour & Information Technology, 34(12), 1147-1159.

Wu, X., Zhao, Z., & Zhou, B. (2019). Legitimacy in adaptive business model innovation: an investigation of academic ebook platforms in China. Emerging Markets Finance and Trade, 55(4), 719-742.

Zamani, S., Shaghaghi, M. , Alipour-Hafezi, M., & Haji Zeinolabedini, M. (2023). Strategic prediction of electronic book digital marketing. Academic Librarianship and Information Research, 57(3), 17-38. [in Persian]