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Vosooghian Ebrahimi, Iman, Molaei, Hamideh. (1404). Negotiating Indian Identity on X: Rishi Sunak’s Digital Hybridity. , (), -. doi: 10.22059/wsps.2025.396218.1525
Iman Vosooghian Ebrahimi; Hamideh Molaei. "Negotiating Indian Identity on X: Rishi Sunak’s Digital Hybridity". , , , 1404, -. doi: 10.22059/wsps.2025.396218.1525
Vosooghian Ebrahimi, Iman, Molaei, Hamideh. (1404). 'Negotiating Indian Identity on X: Rishi Sunak’s Digital Hybridity', , (), pp. -. doi: 10.22059/wsps.2025.396218.1525
Vosooghian Ebrahimi, Iman, Molaei, Hamideh. Negotiating Indian Identity on X: Rishi Sunak’s Digital Hybridity. , 1404; (): -. doi: 10.22059/wsps.2025.396218.1525

Negotiating Indian Identity on X: Rishi Sunak’s Digital Hybridity

Journal of World Sociopolitical Studies
مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 17 آبان 1404
نوع مقاله: Research Paper
شناسه دیجیتال (DOI): 10.22059/wsps.2025.396218.1525
نویسندگان
Iman Vosooghian Ebrahimi1؛ Hamideh Molaei* 2
1Department of South and East Asian Studies, Faculty of World Studies, University of Tehran, Tehran, Iran
2University of Tehran
چکیده
This article discusses the digital performance of cultural identity by Rishi Sunak, Britain’s first Prime Minister of Indian descent, through thematic analysis of 50 strategically selected X (Twitter) posts spanning his political ascendancy (2020-2025). Employing Hall’s representation theory, the analysis reveals a deliberate curation of Indian identity privileging ceremonial multiculturalism (Diwali commemorations, UK-India diplomatic exchanges) alongside neoliberal meritocratic narratives, while systematically excluding engagement with the history of colonialism or structural inequities. The analysis particularly highlights how UK-India diplomatic exchanges became a strategic site for Mr. Sunak to perform his hybrid identity. The project then advances the framework of “controlled visibility” to elucidate the dual mechanisms of such phenomenon in digital representation: strategic self-presentation by political actors intersecting with platform governance policies. The research contributes to an emerging field at the intersection of digital politics, ethnic studies, and British political discourse by highlighting how ethnic identity can be subtly embedded or strategically leveraged in the digital sphere.
کلیدواژه‌ها
Cultural Identity؛ Digital Hybridity؛ Representation؛ Rishi Sunak؛ X(Twitter)
آمار
تعداد مشاهده مقاله: 179





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