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The Role of Technological Self-Efficacy in Moderating the Effect of Ease of Use on Value Co-Destruction | ||
| Interdisciplinary Journal of Management Studies | ||
| دوره 18، شماره 3، مهر 2025، صفحه 583-597 اصل مقاله (644.56 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22059/ijms.2025.385577.677168 | ||
| نویسندگان | ||
| Widyastuti Widyastuti* ؛ Yessy Artanti؛ Nindria Untarini؛ Monika Tiarawati؛ Muhammad Rizky Ramadhan | ||
| Department of Management, Faculty of Economics and Business, University Negeri Surabaya, Surabaya, Indonesia | ||
| چکیده | ||
| Misuse of technology contributes to value co-destruction, particularly in interactions between consumers and companies. Therefore, this study aims to examine the role of technological self-efficacy as a moderating variable in the relationship between ease of use and value co-destruction. To achieve the aim, analysis was carried out to examine how value co-destruction influenced word of mouth. Data was collected through a questionnaire distributed to 210 respondents, with statements measured on a 5-point Likert scale. Following this, data was analyzed using Structural Equation Modeling (SEM), assisted by AMOS software. The results indicated that technological self-efficacy moderated a negative relationship between ease of use and value co-destruction. Furthermore, technological self-efficacy was found to have an effect on value co-destruction. Given these results, the analysis concluded that ease of use did not influence value co-destruction. | ||
| کلیدواژهها | ||
| Educational Managers' Competencies؛ Technology؛ Self-Efficacy؛ Failure؛ Misuse؛ Interactions | ||
| مراجع | ||
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