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Mansouri, Hossein, Nazari, Shahram, Dickson, Geoff. (1404). Corporate social responsibility and sustainable development in a developing country: The mediating role of team identity and team brand image. , (), -. doi: 10.22059/ijms.2025.386859.677228
Hossein Mansouri; Shahram Nazari; Geoff Dickson. "Corporate social responsibility and sustainable development in a developing country: The mediating role of team identity and team brand image". , , , 1404, -. doi: 10.22059/ijms.2025.386859.677228
Mansouri, Hossein, Nazari, Shahram, Dickson, Geoff. (1404). 'Corporate social responsibility and sustainable development in a developing country: The mediating role of team identity and team brand image', , (), pp. -. doi: 10.22059/ijms.2025.386859.677228
Mansouri, Hossein, Nazari, Shahram, Dickson, Geoff. Corporate social responsibility and sustainable development in a developing country: The mediating role of team identity and team brand image. , 1404; (): -. doi: 10.22059/ijms.2025.386859.677228

Corporate social responsibility and sustainable development in a developing country: The mediating role of team identity and team brand image

Interdisciplinary Journal of Management Studies
مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 18 فروردین 1404
نوع مقاله: Research Paper
شناسه دیجیتال (DOI): 10.22059/ijms.2025.386859.677228
نویسندگان
Hossein Mansouri* 1؛ Shahram Nazari2؛ Geoff Dickson3
1Department of Physical Education, University of Kurdistan
2Department of Physical Education, Farhangian University, Tehran, Iran
3LA TROBE UNIVERSITY
چکیده
This paper examines the mediating role of team identity and team brand image in the relationship between corporate social responsibility and sustainable development. Using convenience sampling, 372 usable questionnaires were completed from fans of Iranian football teams. The CSR questionnaire measurement tool was adapted from Liu et al. (2019); team identity and team brand image were from Li et al. (2022) and Bauer et al. (2008). Club sustainable development was also based on Li et al. (2022). The data were analyzed using PLS-SEM. Positive and significant impacts were evident in the relationships between a) social responsibility and sustainable development; b) team’s social responsibility and team identity; c) team’s social responsibility and brand image; d) team identity and sustainable development; e) team brand image and sustainable development; as well as e) the mediating roles of team identity and brand image mediate the relationship between social responsibility and the sustainable development. Social responsibility can help to strengthen the team identity and brand image of the club in the minds of fans, as well as sustainable development. This research provides valuable insights into the link between social responsibility, team identity, team brand image and sustainable development of football clubs in developing countries.
کلیدواژه‌ها
CSR؛ team identity؛ sustainable development؛ brand image؛ Triple Bottom Line theory
آمار
تعداد مشاهده مقاله: 110





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