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Verma, Pranay, Sharma, Vinita. (1404). Connecting Hedonic Emotions, Perceived Quality, and Product Interest with Perceived Status Symbol and Repurchase Intention: The Moderating Roles of Individualism and War Animosity. , (), -. doi: 10.22059/ijms.2025.385818.677182
Pranay Verma; Vinita Sharma. "Connecting Hedonic Emotions, Perceived Quality, and Product Interest with Perceived Status Symbol and Repurchase Intention: The Moderating Roles of Individualism and War Animosity". , , , 1404, -. doi: 10.22059/ijms.2025.385818.677182
Verma, Pranay, Sharma, Vinita. (1404). 'Connecting Hedonic Emotions, Perceived Quality, and Product Interest with Perceived Status Symbol and Repurchase Intention: The Moderating Roles of Individualism and War Animosity', , (), pp. -. doi: 10.22059/ijms.2025.385818.677182
Verma, Pranay, Sharma, Vinita. Connecting Hedonic Emotions, Perceived Quality, and Product Interest with Perceived Status Symbol and Repurchase Intention: The Moderating Roles of Individualism and War Animosity. , 1404; (): -. doi: 10.22059/ijms.2025.385818.677182

Connecting Hedonic Emotions, Perceived Quality, and Product Interest with Perceived Status Symbol and Repurchase Intention: The Moderating Roles of Individualism and War Animosity

Interdisciplinary Journal of Management Studies
مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 17 فروردین 1404
نوع مقاله: Research Paper
شناسه دیجیتال (DOI): 10.22059/ijms.2025.385818.677182
نویسندگان
Pranay Verma* 1؛ Vinita Sharma2
1Amity University Noida
2Amity University Noida India
چکیده
Do individuals perceive any status with the quality of decorative rope lights? This study addresses the antecedents of this perceived status. It further examines how animosity and individualism affect their intention to repurchase foreign products in an emerging Asian market. Surveys were conducted on Indian consumers' animosity toward Chinese products. The ideologies of structural equation modelling analysed the measurement and the structural models, while the process model tested the moderation effect. Product interest, quality, and hedonic emotions jointly act as stimuli in building an individual's status perception. The interaction effect of low individualism with high individualism is prominent in the backdrop of low war animosity, where the re-purchase intention increases with an increase in the perceived status. The research contributed to the literature by combining the effects of hedonic emotions, product interest, and product quality for LED rope lights in studying consumers’ status symbols from the perspective of the SOR model, in the backdrop of changing war animosity and individualism, which provides valuable insights in the field of international marketing and consumer behaviour. The SOR model has been enhanced by incorporating the moderation effects.
کلیدواژه‌ها
War animosity؛ Individualism؛ Hedonic Emotions؛ Perceived Status Symbol
آمار
تعداد مشاهده مقاله: 70





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