Brand Logo Benefit: Is There any Evidence of its Impact in the Higher Education Sector?

دوره 15، شماره 2، تیر 2022، صفحه 305-320
Faraz Sadeghvaziri؛ Omid Gomar؛ Mohammad Azimi؛ Ali Shoja؛ Amin Mozafari


The Dark Side of Consumer–Brand Relationship: Do Ideal Self-Congruence, Brand Attachment and Personality Factors Affect Negative Consumer Behaviors?

دوره 13، شماره 2، تیر 2020، صفحه 289-315
Elham Ebrahimi؛ Faraz Sadeghvaziri؛ Soroush Shazai Abyaneh

Contact Us | Help & Support | Site Map

Journal Management System. Designed by sinaweb.