1.

Brand Logo Benefit: Is There any Evidence of its Impact in the Higher Education Sector?

دوره 15، شماره 2، تیر 2022، صفحه 305-320
Faraz Sadeghvaziri؛ Omid Gomar؛ Mohammad Azimi؛ Ali Shoja؛ Amin Mozafari

2.

The Dark Side of Consumer–Brand Relationship: Do Ideal Self-Congruence, Brand Attachment and Personality Factors Affect Negative Consumer Behaviors?

دوره 13، شماره 2، تیر 2020، صفحه 289-315
Elham Ebrahimi؛ Faraz Sadeghvaziri؛ Soroush Shazai Abyaneh


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