تأثیر قابلیت‌های کارآفرینی بر تولید پاک و مزیت رقابتی پایدار: نقش تعدیل‌گر جهت‌گیری بازاریابی اجتماعی (مطالعة گروه صنعتی ایران خودرو)

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