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عوامل مؤثر بر توسعة گردشگری ورزشی خلاق مبتنی بر میراث فرهنگی ناملموس | ||
نشریه مدیریت ورزشی | ||
مقاله 1، دوره 16، شماره 2، تیر 1403، صفحه 25-1 اصل مقاله (814.64 K) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.22059/jsm.2022.342922.2947 | ||
نویسندگان | ||
رضا حیدری1؛ محمد کشتی دار* 2؛ سید مرتضی عظیم زاده2؛ مهدی طالب پور2؛ هایوانتی رامکیسون3 | ||
1گروه گردشگری ورزشی و سلامت، دانشکدة گردشگری، دانشگاه تهران، تهران، ایران | ||
2گروه مدیریت ورزشی و رفتار حرکتی، دانشکدة علوم ورزشی، دانشگاه فردوسی مشهد، مشهد،، ایران | ||
3مرکز هتلداری و گردشگری معاصر و مرکز بهبود تجارت، کالج تجارت، حقوق و علوم اجتماعی، مدرسه کسبوکار دربی، انگلستان | ||
چکیده | ||
مقدمه: ورزشهای پهلوانی و زورخانهای بهعنوان یک میراث فرهنگی ناملموس ایرانی میتواند ظرفیت ویژهای را برای توسعة گردشگری ورزشی خلاق در ایران ایجاد کند. ازاینرو هدف از این پژوهش شناسایی عوامل مؤثر بر توسعة گردشگری ورزشی خلاق مبتنی بر میراث فرهنگی ناملموس بود. روش پژوهش: پژوهش حاضر به لحاظ هدف از نوع پژوهشهای کاربردی و از نظر ماهیت از نوع پژوهشهای توصیفی ـ تحلیلی است و دادههای پژوهش نیز بهصورت میدانی جمعآوری شد. همچنین این پژوهش از انواع پژوهشهای کیفی است که از روش نظریة دادهبنیاد و رویکرد گلیزری بهره گرفته شد. مطالعات کتابخانهای بههمراه مصاحبه روش اصلی جمعآوری اطلاعات در پژوهش حاضر بود. یافتهها: بر اساس نتایج عوامل مؤثر بر توسعة گردشگری خلاق مبتنی بر میراث فرهنگی ناملموس در 108 مفهوم (کد)، 13 مقوله و دو بعد دستهبندی شدند. بر این اساس عوامل سیاسی، اقتصادی، اجتماعی و فرهنگی، فناوری و فناوری، قانونی و حکمرانی و زیستمحیطی زیرمجموعة عوامل بیرونی و عوامل مدیریت، منابع انسانی، زیرساخت، آموزش و پژوهش، تعاملات بینالملل، بازاریابی و جاذبههای گردشگری بهعنوان عوامل درونی شناسایی شدند. نتیجهگیری: در نهایت میتوان نتیجه گرفت عوامل سیزدهگانة شناساییشده در این تحقیق هریک در جایگاه خود نقش بسزایی در توسعة این بخش از گردشگری دارند و مسئولان و تصمیمگیران این حوزه میتوانند با بهرهگیری از نتایج این تحقیق در راستای توسعة گردشگری بهصورت عام و گردشگری خلاق و گردشگری ورزشی بهصورت خاص بهرهمند شوند. | ||
کلیدواژهها | ||
گردشگری میراث ورزشی؛ گردشگری خلاق؛ میراث ورزشی؛ میراث فرهنگی ناملموس؛ ورزشهای پهلوانی و زورخانهای | ||
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