مطالعه‌ی فرایندهای اجتماعی و فرهنگی برندشدگی ترمه در شهر یزد

Durmaz, Y., & Vildan, H. (2016). Brand and brand strategies. International Business Research, 9(5), 48-56. Jones, R. (2005). Finding sources of brand value: Developing a stakeholder model of brand equity. Journal of brand management, 13(1), 10-32.

Kayaman, R., & Arasli, H. (2007). Customer based brand equity: evidence from the hotel industry. Managing Service Quality: An International Journal.

Lee, J. W. (2009). Relationship between consumer personality and brand personality as selfconcept: From the case of Korean automobile brands. Academy of Marketing Studies Journal, 13(1), 25-44.

 Lin, L. Y. (2010). The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers. Journal of product & brand management, 19(1), 4-17.

Mulyanegara, R. C., Tsarenko, Y., & Anderson, A. (2009). The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality. Journal of brand management, 16(4), 234-247.

Oates, Blake A. (2014). The Anthropology of Brand Loyalty and Consumer Identity, A Literature Review University of North Texas.

Sepahvand, R., Mousavi, S. N., & Sarshoumi, A. (2016). Branding of Isfahan’s handicrafts by using PCDL. Mediterranean Journal of Social Sciences, 7(4 S1), 308-308.