Akbari, Morteza, Nobari, Niloofar, Mokhtari, Hossein, Padash, Hamid, Moradi, Afsaneh. (1401). Exploring the Co-Effect of Market-Orientation and Ambidextrous Innovation in Service Innovation of SMEs. , 15(4), 663-682. doi: 10.22059/ijms.2021.328741.674711
Morteza Akbari; Niloofar Nobari; Hossein Mokhtari; Hamid Padash; Afsaneh Moradi. "Exploring the Co-Effect of Market-Orientation and Ambidextrous Innovation in Service Innovation of SMEs". , 15, 4, 1401, 663-682. doi: 10.22059/ijms.2021.328741.674711
Akbari, Morteza, Nobari, Niloofar, Mokhtari, Hossein, Padash, Hamid, Moradi, Afsaneh. (1401). 'Exploring the Co-Effect of Market-Orientation and Ambidextrous Innovation in Service Innovation of SMEs', , 15(4), pp. 663-682. doi: 10.22059/ijms.2021.328741.674711
Akbari, Morteza, Nobari, Niloofar, Mokhtari, Hossein, Padash, Hamid, Moradi, Afsaneh. Exploring the Co-Effect of Market-Orientation and Ambidextrous Innovation in Service Innovation of SMEs. , 1401; 15(4): 663-682. doi: 10.22059/ijms.2021.328741.674711

Exploring the Co-Effect of Market-Orientation and Ambidextrous Innovation in Service Innovation of SMEs

Interdisciplinary Journal of Management Studies
دوره 15، شماره 4، زمستان 2022، صفحه 663-682    اصل مقاله (501.63 K)
نوع مقاله: Research Paper
شناسه دیجیتال (DOI): 10.22059/ijms.2021.328741.674711
نویسندگان
Morteza Akbari1؛ Niloofar Nobari* 2؛ Hossein Mokhtari3؛ Hamid Padash1؛ Afsaneh Moradi4
1Associate Professor, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran
2PhD in Entrepreneurship, University of Tehran, Tehran, Iran
3MSC in Entrepreneurship, University of Tehran, Tehran, Iran
4PhD in Management and Economics, University of Maastricht, The Netherlands
چکیده
Market-orientation capability (MOC) and ambidextrous innovation (AI) as dynamic capabilities have a significant role in the success of SME service innovation. Their co-effect, which has not been studied previously, represents the linking strategy and actions that relate MOC to AI to reconfigure resources based on market insights to balance the exploration-based and exploration-based innovation activities and leads SMEs to seize service innovation opportunities effectively. Thus, this study examined the relationships among these variables and firm performance, considering international environmental hostility (IEH) as a moderator, in a model using data from 154 tourism and travel firms in Iran as an emerging market. The results revealed a significant association between each of MOC and AI with firm performance, in which IEH significantly moderates these relationships. Besides, their co-effect negatively influences the firm performance, which indicates a weak relation between MOC and AI in these SMEs. This research suggests that tourism SME managers should deliberately adjust the linking strategy between their MOC and AI to accurately respond to service innovation opportunities and attempt to turn the threats of environmental hostility into opportunities for the sustainability of their firm performance.
کلیدواژه‌ها
organizational ambidexterity؛ market intelligence؛ entrepreneurial behavior؛ firm performance؛ emerging markets
مراجع
آمار
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