Shahrabi Farahani, Danial, Momeni, Mansour, Abbasian, Ezatollah, Mohammadi, Amir Hadi, Nikeghbal, Parisa. (1400). The Impact of Purchases With Debit Cards on the Consumption of Unhealthy Food. , 15(1), 1-17. doi: 10.22059/ijms.2020.309818.674209
Danial Shahrabi Farahani; Mansour Momeni; Ezatollah Abbasian; Amir Hadi Mohammadi; Parisa Nikeghbal. "The Impact of Purchases With Debit Cards on the Consumption of Unhealthy Food". , 15, 1, 1400, 1-17. doi: 10.22059/ijms.2020.309818.674209
Shahrabi Farahani, Danial, Momeni, Mansour, Abbasian, Ezatollah, Mohammadi, Amir Hadi, Nikeghbal, Parisa. (1400). 'The Impact of Purchases With Debit Cards on the Consumption of Unhealthy Food', , 15(1), pp. 1-17. doi: 10.22059/ijms.2020.309818.674209
Shahrabi Farahani, Danial, Momeni, Mansour, Abbasian, Ezatollah, Mohammadi, Amir Hadi, Nikeghbal, Parisa. The Impact of Purchases With Debit Cards on the Consumption of Unhealthy Food. , 1400; 15(1): 1-17. doi: 10.22059/ijms.2020.309818.674209

The Impact of Purchases With Debit Cards on the Consumption of Unhealthy Food

Interdisciplinary Journal of Management Studies
دوره 15، شماره 1، بهار 2022، صفحه 1-17    اصل مقاله (724.2 K)
نوع مقاله: Research Paper
شناسه دیجیتال (DOI): 10.22059/ijms.2020.309818.674209
نویسندگان
Danial Shahrabi Farahani* 1؛ Mansour Momeni2؛ Ezatollah Abbasian3؛ Amir Hadi Mohammadi4؛ Parisa Nikeghbal5
1Master’s Student of Marketing Management, University of Tehran, Tehran, Iran
2Professor, Faculty of Management and Accounting, University of Tehran, Tehran, Iran
3Associate Professor in Economics, Department of Public Administration, Faculty of Management, University of Tehran, Tehran, Iran
4Master’s Holder, Faculty of Management, University of Tehran, Tehran, Iran
5Undergraduate Student of Medical Laboratory Sciences, Zahedan Branch, Islamic Azad University, Zahedan, Iran
چکیده
The present study aimed to determine whether consumers are more likely to buy unhealthy food items when paying with debit cards compared to the time when they pay in cash, analyzing the effects of payment methods on the impulsive purchase of unhealthy products. To this end, the purchase behavior of a sample of 760 consumers was analyzed via a preliminary study and three main studies. To collect the data, consumer invoices, questionnaires, and purchase simulation techniques were used. The findings indicated that even though the participants who were randomly placed in the debit card payment group were aware of the unhealthiness of the food products, they still purchased such products, clearly showing their impulsive behavior. In cash purchases, the number of unhealthy food items in the shopping basket of consumers proved to be lower compared to when the consumers paid with debit cards. Furthermore, paying with debit cards reduced the pain of paying, ultimately raising the purchase of unhealthy food items.
کلیدواژه‌ها
Pain of paying؛ Impulsive purchase؛ Unhealthy food items؛ Payment methods؛ Debit cards
مراجع
آمار
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