مدل‌سازی هویت برند شرکتی در صنعت بانکداری

اسفیدانی، محمد رحیم؛ رمضانی، سارا؛ شاه حسینی، محمد علی (1395). مدل‌سازی ساختاری تفسیری هویت برند سازمانی در بازار B2B صنعت IT با نگاهی به عملکرد بازاریابی. مدیریت بازرگانی، 8 (2)، 259-280.

امینی، سعید؛ احتشام راثی، رضا؛ طاهری، حسین؛ امینی، وحید (۱۳۹۷). مدلی برای شناسایی تأثیر پیشایندها و پیامدهای تعیین هویت مصرف‎کننده از طریق برند در شهرستان انزلی (مورد مطالعه: برندهای تلفن همراه). فصلنامه رویکردهای پژوهشی نوین در مدیریت و حسابداری، 2 (4)، 24-37.

باشکوه، محمد؛ شکسته بند، میترا (1394). تحلیل عوامل مؤثر بر توسعه هویت برند خدماتی (مورد مطالعه: نمایندگی‎های بیمه ایران استان اردبیل). مدیریت بازرگانی، 7 (1)، 1-21.

حقیقت ناصری، فریده؛ حق‎شناس، ‎هادی (۱۳۹۶). عوامل مؤثر بر هویت برند شرکت با توجه به ابعاد کارمند و مشتری (مطالعه موردی: بانک‎های خصوصی غرب تهران، بانک‎های سامان، شهر، سرمایه و دی)، کنفرانس سالانه پژوهش در علوم انسانی و مطالعات اجتماعی، تهران، پژوهشکده مدیریت و توسعه پژوهشگاه فرهنگ و هنر.

رشیدی، حسین؛ رحمانی، زین العابدین (١٣٩٢). برند و تأثیر آن بر‌ وفاداری‌ مشتری. مجله اقتصادی، ١٣ (٩/١٠)، 65-80.

صالحی، شیرین (1392). ارائه مدل برندمحوری در سازمان‌های خدماتی با تأکید بر شرکت‌های هواپیمایی. پایان نامه کارشناسی ارشد، مؤسسه‌ آموزش عالی غیردولتی ـ ‌غیرانتفاعی مهر البرز، دانشکده مدیریت.

عابدی، احسان؛ جمالو، فاطمه (1396). بررسی عوامل مؤثر بر هویت برند سازمانی و تأثیر آن بر عملکرد برند و رضایت کارکنان بیمه البرز (مطالعه موردی: کارکنان استان تهران). مدیریت بازرگانی، 9 (3)، 617 -640.

نوری بروجردی، پیمان (۱۳۹۱). بررسی مقایسه‎ای موقعیت بانکداری شرکتی در ایران و جهان. الف) بررسی 30 بانک و گروه مالی بزرگ جهانی و بانک‎های ایران. ب) بررسی بانک‎های سایر کشورهای عضو منطقه منا و بانک‎های ایرانی. بیست و سومین همایش بانکداری اسلامی، تهران، مؤسسه عالی آموزش بانکداری ایران.

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