نقش شخصیت تلویزیونی مصرف‌کنندگان و تعامل با مخاطبان در رفتار خرید تلویزیونی (نمونه‌پژوهی: شهر اردبیل)

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منتظری، محمد؛ ابراهیمی، علیرضا؛ احمدی، پرویز؛ راهنما، آمنه (1393). بررسی عوامل مؤثر بر قصد خرید در تجارت الکترونیک. مدیریت بازرگانی، 6(2)، 207- 226.

اسماعیل‌زاده، علی؛ امرایی، حافظ؛ قلی‌پور، سارا؛ مقدم، آرش (1396). تأثیر جو و طراحی چیدمان فروشگاه‌های اینترنتی، بر رفتار خرید آنی آنلاین مشتریان. مدیریت بازرگانی، 9(2)، 213- 232.

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