بررسی مفهوم مالکیت روان‌شناختی از دیدگاه خریداران

ابویی اردکان، محمد؛ ندافی، طاهره؛ قلی‌پور، آرین (۱۳۹۷). بررسی مدل‌های ذهنی مدیران ایران در فرایند تفکر استراتژیک. مدیریت بازرگانی،۱۰(۲)، 461- 486.

الهی، شعبان؛ حیدری، بهمن (1391). مدیریت ارتباط با خریداران، تهران، شرکت چاپ و نشر بازرگانی.

دانایی فرد، حسن؛ امامی، سیدمجتبی (۱۳۸۶). استراتژی‌های پژوهش کیفی: تأملی بر نظریه داده‌بنیاد. اندیشه مدیریت، ۱(۲)، 69- 97. 

زارعی، عظیم؛ اسدی، محمد (1397). شناسایی عوامل کلیدی موفقیت در تدوین استراتژی مرچندایزینگ کاراکترهای انیمیشنی در بازار ایران با استفاده از روش نظریه مبنایی. فصلنامه مدیریت بازرگانی، 10(3)، 567- 582.

سیدجوادین، سیدرضا؛ صفری، محمد؛ راعی، رضا؛ ایروانی، محمدجواد (۱۳۹۶). ارائه مدلی مفهومی برای تبیین آمادگی بانک‌های تجاری ایران به‌منظور پیاده‌سازی بانکداری اسلامی: به‌کارگیری استراتژی داده‌بنیاد. مدیریت بازرگانی، ۹(۱)، 129- 154.

سیدجوادین، سیدرضا؛ مقیمی، سید محمد؛ سید امیری، نادر (۱۳۹۴). بازاریابی کارآفرینانه کسب‌وکارهای کوچک و متوسط صنعت فناوری اطلاعات با رویکرد نظریه زمینه‌ای کلاسیک. مدیریت بازرگانی، ۷(۱)، 101- 125.

شفیعی رودپشتی، میثم؛ زارعیان، محمد؛ زارعی متین، حسن؛ فیروزی، منیژه (1398). شناسایی و مدل‎سازی عوامل تأثیرگذار بر آشفتگی رفتاری در مدیران بازاریابی صنعتی؛ بهره‎گیری از نظریه داده‌بنیاد. مدیریت بازرگانی، ۱۱(۱)، 179- 200.

عزیزی، شهریار؛ قره‎چه، منیژه؛ براتی کهریز سنگی، ابوالفضل (۱۳۹۶). الگوی برند موفق در صنعت کاشی و سرامیک با رویکرد نظریه داده‌بنیاد. مدیریت بازرگانی، ۹(۴)، 807- 826.

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