ارائه الگویی از علل و پیامدهای تنفر از برند کالاهای ایرانی

منابع

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شجاع، علی؛ صادق‌وزیری، فراز (1397). تنفر از برند؛ بررسی و تحلیل عوامل و پیامدهای تنفر از برند. تحقیقات بازاریابی نوین، 8(2)، 189-204.

صنایعی، علی؛ انصاری، آذرنوش؛ عباس‌پور، فردوس (1397). تحلیل تأثیر شواهد برند و آوازه برند بر ترغیب به انتخاب مراجعان به استفاده از مراکز درمانی با نقش میانجی تصویر برند (مطالعه موردی: آزمایشگاه‌های تشخیص طبی منتخب شهر اصفهان). مدیریت بازرگانی، 10(3)، 509-528.

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