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An Option-Revenue Sharing Coordination Contract with Price and Sales Effort Dependent Demand | ||
| Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies) | ||
| مقاله 4، دوره 13، شماره 2، تیر 2020، صفحه 221-244 اصل مقاله (880.32 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22059/ijms.2019.275192.673500 | ||
| نویسندگان | ||
| Masoud Rabbani* 1؛ Neda Manavizadeh2؛ Hamed Vafa- Arani1؛ Soroush Aghamohamadi-Bosjin1 | ||
| 1Faculty of Industrial Engineering,University of Tehran, Tehran, Iran | ||
| 2Faculty of Industrial Engineering, Khatam University, Tehran, Iran | ||
| چکیده | ||
| This study proposes a novel option-revenue sharing coordination contract framework. In the proposed model, the retailer determines the number of order sales effort. The manufacturer sets the price of products for the wholesale strategy. The investigated supply chain problem analyzes the results of different strategies. In the proposed coordination contract problem, two types of games including retailer-based game and manufacturer-based Stackelberg game are considered. In both cases the retailer adopts the value of order and the sales effort and the manufacturer determines the wholesale price. To assess the performance of the proposed contract, a wholesale and a basic selection contract are considered in the model. To obtain the Nash equilibrium in the retailer-based state of the proposed option-revenue sharing coordination contract problem, a hybrid algorithm consisting of a heuristic and a genetic algorithm is proposed by considering the computational complexities of the proposed model. A numerical comparison between the proposed contract and other cases demonstrates that the option-revenue sharing contract significantly dominates the basic option and the wholesale price contract. Finally, we implemented some numerical experiments on the critical parameters of the contract. Based on the results, increasing the price-dependency of demand results in less number of products ordered by the retailer. | ||
| کلیدواژهها | ||
| Supply chain management؛ Coordination؛ Option-revenue sharing contract؛ Price-sales effort dependent demand | ||
| مراجع | ||
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