تأثیر ارزش زیست‌محیطی و تصویر سبز بر تمایل به تبلیغ دهان به دهان با تبیین نقش اعتماد سبز و تمایل به پرداخت در چارچوب مدل SOR

آذر، عادل؛ رستگار، عباسعلی؛ باقری قره بلاغ، هوشمند (1398). رهبری تحول‌آفرین برند خاص؛ واکاوی نقش رفتارهای برندساز کارکنان بر بشارت برند در شرکت‌های بیمه. مدیریت بازرگانی، 11(1)، 141- 162.

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دهدشتی شاهرخ، زهره؛ عقیلی، خدیجه (1394). تأثیر راحتی استفاده از خدمات بر تبلیغ‌های دهان به دهان و قصد خرید مجدد. فصل‌نامه تحقیقات بازاریابی نوین، 5(2)، 15- 36.

دهقانی سلطانی، مهدی؛ شیری، اردشیر؛ فرجی، الهام؛ فارسی‌زاده، حسین (1396). تأثیر هوش هیجانی بر عملکرد کارکنان در صنعت هتلداری: نقش میانجی استراتژی‌های بازیگری و فرسودگی هیجانی. فصل‌نامه مطالعات مدیریت گردشگری، 12(37)، 71- 94.

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شاهرودی، کامبیز؛ محمدی المانی، امین؛ پورناصرافی، امیر (1393). عوامل مؤثر بر ارزش ویژه برند سبز. فصل‌نامه بررسی‌های بازرگانی، 12(64)، 44- 57.  

شاه طهماسبی، اسماعیل؛ باقری روچ، علیرضا (1398). بررسی تأثیر ابعاد مدل برنامه‌ریزی‌شده بر قصد خرید مواد غذایی محلی (نمونه پژوهش: محصول عسل). مدیریت بازرگانی، 11(2)، 415- 436.

محسنین، شهریار؛ اسفیدانی، محمدرحیم (1396). مدل‌سازی معادلات ساختاری (آموزشی و کاربردی) به‌کمک نرم‌افزار لیزرل. تهران: مهربان نشر.

محقر، علی؛ آتشین پنجه (1398). بررسی تأثیر اقدامات مدیریت کیفیت فراگیر بر عملکرد نوآوری از مسیر یادگیری سازمانی در صنعت بانکرینگ. مدیریت بازرگانی، 11(2)، 403- 414.

ملکی مین باش رزگاه، مرتضی؛ کریم‌نیا، زینب؛ دهقانی سلطانی، مهدی (1393). خرید آنی در محیط خرده‌فروشی در چارچوب مدل SOR (مورد مطالعه: فروشگاه‌های لوازم آرایشی و بهداشتی شهر تهران). پژوهش‌نامه مدیریت بازاریابی، 2(2)، 45- 59.

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