مدل‌سازی نظری اثر تردید سبز مصرف‌کنندگان بر رفتار و قصد خرید سبز

آقازاده، هاشم؛ آقامیری، احسان؛ شهرامی، فرینام (1395). بررسی تأثیر ارزش برند صنعتی بر مؤلفه‏های ارزش برند ترکیبی و قصد خرید مصرف‏کننده نهایی. مدیریت بازرگانی، 8(4)، 699-720.

حاجی حسنی، فرزانه؛ صادق‏پور، علی اصغر؛ علوی، سیدمسلم (1397). تأثیر ابعاد رنگ پوشاک بر قصد خرید آن با تحلیلی بر تفاوت‏های جنسیتی مشتریان. مدیریت بازرگانی، 10(3)، 659-672.

رحیم‏نیا، فریبرز؛ نوروزی‏نیک، یاسمن؛ یوسف‏پور، افسانه (1395). بررسی تأثیر دانش درک‌شده از محصول سبز بر تمایل به خرید به‏واسطه دل‌بستگی به فروشگاه. مدیریت بازرگانی، 8(3)، 569-586.

عباسی، عباس؛ زندی‏لک، مسعود؛ خلیفه، مجتبی (1394). تأثیر مسئولیت اجتماعی شرکت بر اعتماد به برند و ترجیح برند با نقش میانجی کیفیت ادراک‏شده و ارزش برند. چشم‏انداز مدیریت بازرگانی، 24، 31-44.

عباسی، عباس؛ منصورآبادی، زهرا؛ محمودشاهی، شهرزاد (1395). تأثیر مسئولیت اجتماعی شرکت بر اعتماد مشتریان و قصد خرید با تأکید بر نقش میانجی رضایت مشتریان. مدیریت بازرگانی، 8(4)، 883-900.

فیض‏آبادی، حمیده؛ زنگانه، مهدی؛ شجاعی، سامره؛ مهرانی، هرمز (1397). بررسی تأثیر موسیقی پس ‏زمینه بر قصد خرید به‏واسطه برانگیختگی، لذت، اعتماد و تعدیل‏کنندگی طبقه محصول. مدیریت بازرگانی، 10(4)، 761-776.

محمدیان، محمود؛ ختائی، امیر (1390). رابطه میان عوامل روانی، اجتماعی و رفتار مصرف‏کننده سبز (حامی محیط ‌زیست). مدیریت بازرگانی، 3(7)، 143-160.

محمدیان، محمود؛ بخشنده، قاسم (1393). بررسی عوامل مؤثر بر نگرش و قصد خرید سبز مصرف‌کنندگان. مطالعات مدیریت (بهبود و تحول)، 75، 39-68.

یزدانی، ناصر؛ گلی، فاطمه (1397). تأثیر دین در تحقق بازاریابی سبز. فصل‌نامه مدیریت کسب‏وکار، 38، 169-184.

References

Abbasi, A., Mansourabadi, Z. & Mahmoud Shahi, Sh. (2016). The effect of corporate social responsibility on consumer’s trust and purchasing intention by emphasizing the mediating role of consumer satisfaction. Journal of Business Management, 8(4), 883-900.
(in Persion)

Abbasi, A., Zandilak, M., & Khalifeh, M. (2016). The effect of corporate social responsibility on brand trust and brand preference with the mediating role of perceived quality and brand value. Business Management Perspective, 24, 31-44. (in Persion)

Aertsens, J., Mondelaers, K., Verbeke, W., Buysse, J., & Van Huylenbroeck, G. (2011). The influence of subjective and objective knowledge on attitude, motivations and consumption of organic food. British Food Journal, 113(11), 1353-1378.

Aghazadeh, H., Aghamiri, E. & Shahrami, F. (2016). Investigating the effect of industrial brand value on the components of the combined brand value and the purchase intension of the final consumer. Journal of Business Management, 8(4), 699-720. (in Persion)

Akehurst, G., Afonso, C., & Gonçalves, H. M. (2012). Reexamining green purchase behavior and the green consumer profile: new evidences. Management Decision, 50(5), 972-988.

Alba, J. W, & Hutchinson, J. W. (2000). Knowledge calibration: What consumers know and what they think they know. Journal of Consumer Research, 27, 123–156.

Bamberg, S. (2003). How does environmental concern influence specific environmentally related behaviors? A new answer to an old question. Journal of Environmental Psychology, 23, 21-32.

Bang, H.K., Ellinger, A.E., Hadjimarcou, J., & Traichal, P. A. (2000). Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory. Psychology & Marketing, 17(6), 449-468.

Barber, N. A., Bishop, M., & Gruen, T. (2014). Who pays more (or less) for pro-environmental consumer goods? Using the auction method to assess actual willingness-to-pay. Journal of Environmental Psychology, 40, 218-227.

Biswas, A., & Mousumi, R. (2015). Green products: an exploratory study on the consumer behaviour in emerging economies of the East. Journal of Cleaner Production, 87, 463-468.

Boush, D. M., Friestad, M., & Rose, G.M. (1994). Adolescent skepticism toward TV advertising and knowledge of advertiser tactics. Journal of consumer research, 21(1), 165-175.

Brucks, M. (1985). The effects of product class knowledge on information search behavior. Journal of Consumer Research, 12(1), 1–16.

Chan, R.Y. K. (2001). Determinants of Chinese consumers' green purchase behavior. Psychology & Marketing, 18(4), 389-413.

Cheah, I. & Phau, I. (2011). Attitudes towards environmentally friendly products: The influence of ecoliteracy, interpersonal influence and value orientation. Marketing Intelligence & Planning, 29(5), 452-472.

Chen, K., & Deng, T. (2016). Research on the Green Purchase Intentions from the Perspective of Product Knowledge. Sustainability, 8, 943-958.

Chen, Ch. Ch., Chen, Ch. W., & Tung, Y. Ch. (2018). Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis. Sustainability, 10, 854- 871.

Chun Lin, P., & Huang, Y. H. (2012). The influence factors on choice behavior regarding green products based on the theory of consumption values. Journal of Cleaner Production, 22, 11-18.

Crane, A. (2000). Marketing and the natural environment: what role for morality? Journal of Macromarketing, 20(2), 144-54.

Do Paco, A., & Raposo, M. (2009). “Green” segmentation: an application to the Portuguese consumer market. Marketing Intelligence & Planning, 27(3), 364-379.

Ebrahimi, A., Abbasi, A., Khalifeh, M., Samizadeh, M., & Abkhiz, F. (2016). Role of consumption emotions mediate perceived service fairness to the service satisfaction and its impact on customers’ behavioral intentions. Asean Marketing Journal, 8(1), 54-65.

Elving, W.J.L. (2013). Scepticism and corporate social responsibility communications: the influence of fit and reputation. Journal of Marketing Communications, 19(4), 277-292.

Faizabadi, H., Zanganeh, M., Shojaee, S. & Mehrani, H. (2019). Investigating the effect of background music on the intention to buy through stimulation, joy, trust and moderating product level. Journal of Business Management, 10(4), 761-776. (in Persion)

Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. Boston, MA.

Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39-50.

Gallup Organization Analytical report (2009). Europeans’ attitudes towards the issue of sustainable consumption and production. Retrieved from: http://ec.europa.eu/public_ opinion/flash/fl_256_en.pdf.

Haji Hassani, F., Sadeghpour, A. A. & Alavi, S. M. (2018). Investigating the effect of apparel color dimensions on consumer purchase intension: An Analysis on consumer gender differences. Journal of Business Management, 10(3), 659-672. (in Persion)

Hartmann, P., & Apaolaza-Ibanez, V. (2010). Beyond savanna: An evolutionary and environmental psychology approach to behavioural effects of nature scenery in green advertising. Journal of Environmental Psychology, 30(1), 119-128.

Hartmann, P., & Apaolaza-Ibanez, V. (2012). Consumer attitude and purchase intention toward green energy brands: the roles of psychological benefits and environmental concern. Jounal of Business Resarch, 65 (9), 1254–1263.

Hines, J. M., Hungerford, H.R., & Tomera, A. N. (1987). Analysis and synthesis of research on responsible environmental behaviour: A meta-analysis. Journal of environmental education, 18(2), 1-8.

Jaiswal, D., & Kant, R. (2018). Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers. Journal of Retailing and Consumer Services, 41, 60-69.

Joshi, Y., & Rahman, Z. (2015). Factors Affecting Green Purchase Behaviour and Future Research Directions. International Strategic Management Review, 3, 128-143.

Kim, Y., & Choi, S. M. (2005). Antecedents of green purchase behaviour: An examination of collectivism, environmental concern, and PCE. Advances in Consumer Research, 32, 592-599.

Kumar, B., Manrai, A. K., & Manrai, L. A. (2017). Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study. Journal of Retailing and Consumer Services, 34, 1-9.

Kwong Goh, S., & Balaji, M.S. (2016). Linking green skepticism to green purchase behavior. Journal of Cleaner Production, 131, 629-638.

Lee, K. (2008). Opportunities for green marketing: young consumers. Marketing Intelligence and Planning, 26(6), 573–586.

Leonidou, L.C., Leonidou, C.N., & Kvasova, O. (2010). Antecedents and outcomes of consumer environemtnally friendly attitudes and behaviour. Journal of Marketing Management, 26, 1319-1344.

Limon, M. S., & Kazoleas, D. C. (2004). A comparison of exemplar and statistical evidence in reducing counter-arguments and responses to a message. Communication Research Reports, 21(3), 291-298.

Liobikien, G., & Bernatonien, J. (2017). Why determinants of green purchase cannot be treated equally? The case of green cosmetics: Literature review. Journal of Cleaner Production, 162, 109-120.

Liobikiene, G., Grinceviciene, S., & Bernatoniene, J. (2016). Environmentally friendly behaviour and green purchase in Austria and Lithuania. Journal of Cleaner Production, 142(4), 3789-3797.

Liu, H.B., McCarthy, B., & Chen, T. (2016). Green food consumption in China: Segmentation based on attitudes toward food safety. Journal of International Food & Agribusiness, 28(4), 346-362.

Liu, X., Wang, C., Shishime, T. & Fujitsuka, T. (2010). Sustainable Consumption: Green purchasing behaviors of urban residents in China. Sustainable Development, 20, 293-308.

Lizawati Aman, A.H., Harun, A. & Hussein, Z. (2012). The influence of environmental knowledge and concern on green purchase intention the role of attitude as a mediating variable. British Journal of Arts and Social Sciences, 7(2), 145-167.

De Magistris, T. & Azucena, G. (2008). The decision to buy organic food products in Southern Italy. British Food Journal, 110(9), 929-947.

Matthes, J., & Wonneberger, A. (2014). The skeptical green consumer revisited: Testing the relationship between green consumerism and skepticism toward advertising. Journal of Advertising, 43(2), 115-127.

Mohammadiyan, M., & Bakhshandeh, Gh. (2014). Investigating the Factors Affecting the Attitude and Intent of Green Consumers' Consumers. Management Studies, 75, 39-68.
(in Persian)

Mohammadiyan, M., & Khataei, A. (2011). The relationship between psychological, social and green consumer behavior (environmental advocate), Journal of Business Management, 7(3), 143-160. (In Persian)

Moisander, J. (2007). Motivational complexity of green consumerism. International Journal of Consumer Studies, 31(4), 404-409.

Morel, K.P.N., & Pruyn, A. T. H. (2003). Consumer skepticism toward new products. European Advances in Consumer Research, 6, 351-358.

Mostafa, M. M. (2006). Antecedents of Egyptian consumers' green purchase intentions: A hierarchical multivariate regression model. Journal of International Consumer Marketing, 19(2), 97-126.

Mostafa, M. M. (2007). Gender differences in Egyptian consumers' green purchase behaviour: the effects of environmental knowledge, concern and attitude. International Journal of Consumers Studies, 31 (3), 220–229.

Obermiller, C., & Spangenberg, E.R. (1998). Development of a scale to measure consumer skepticism toward advertising. Journal of consumer psychology, 7(2), 159-186.

Park, C.W., Mothersbaugh, D. L., & Feick, L. (1994). Consumer knowledge assessment. Journal of Consumer Research, 21(1), 71–82.

Patel, J.D., Gadhavi, D. D, & Shukla, Y. S. (2016). Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention. International Review on Public and Nonprofit Marketing, 14(1), 1-18.

Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of retailing and Consumer Services, 29, 123-134.

Petty, R. E., Wells, G.L., & Brock, T.C. (1976). Distraction can enhance or reduce yielding to propaganda: Thought disruption versus effort justification. Journal of Personality and Social Psychology, 34(5), 874-884.

Pieniak, Z., Aertsens, J., & Verbeke, W. (2010). Subjective and objective knowledge as determinants of organic vegetables consumption. Food Quality and Preference, 21, 581-588.

Polonsky, M. J., Vocino, A., Grau, S. L., Garma, R., & Shahriar Ferdous, A. (2012). The impact of general and carbon-related environmental knowledge on attitudes and behavior of US consumers. Journal of Marketing Management, 28, 238-263.

Pomering, A., & Johnson, L. W. (2009). Advertising corporate social responsibility initiatives to communicate corporate image: Inhibiting scepticism to enhance persuasion. Corporate Communications: An International Journal, 14(4), 420-439.

Radecki Breitkopf, C., & Jaccard, J. (1995). Perceptions of knowledge, actual knowledge, and information search behavior. Journal of Experimental Social Psychology, 31(2), 107–138.

Rahimniya, F., Nourouzi Nik, Y., & Yousofi Pour, A. (2016). Investigating the effect of perceived knowledge of the green product on the desire to purchase due to the attachment to the store. Journal of Business Management, 8(3), 869-586. (in Persian)

Ramayah, T, Lee, J. W. Ch., & Mohamad, O. (2010). Green product purchase intention: Some insights from a developing country. Resources, Conservation and Recycling, 54(12), 1419-1427.

Rosenbaum, M. S., & Wong, I.A. (2015). Green marketing programs as strategic initiatives in hospitality. Journal of Services Marketing, 29(2), 81-92.

Selnes, F., & Gronhaug, K. (1986). Subjective and objective measures of product knowledge contrasted. Advances in Consumer Research, 13, 67–71.

Trivedi, H.R., Patel, J.D., & Acharya, N. (2018). Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing. Journal of Cleaner Production, 196, 11-22.

Vicente-Molina, M.A., Fernandez-Sainz, A., & Izagirre-Olaizola, J. (2013). Environmental knowledge and other variables affecting pro-environmental behaviour: comparison of university students from emerging and advanced countries. Journal of Cleaner Production, 61, 130-138.

Wu, C.Sh., Zhou, X.X. & Song, M. (2015). Sustainable Consumer Behavior in China: an Empirical Analysis from the Midwest Regions. Journal of Cleaner Production, 187, 740-750.

Yadav, R., & Pathak, G. S. (2016). Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior. Journal of Cleaner Production, 135, 732-739.

Yazdani, N., & Goli, F. (2018). The impact of religion on the realization of green marketing.Business Management Quarterly, 38, 164-189. (in Persian)

Young, W., Hwang, K., McDonald, S., & Oates, C. J (2010). Sustainable consumption: green consumer behaviour when purchasing products. Sustainable Development, 18, 20-31.

Zhao, H.H., GAO, Q., Wu, Y.P., Wang, Y., & Zhu, X. D. (2014). What affects green consumer behaviour in China? A case study from Qingdao. Journal of Cleaner Production, 63, 143-151.