شناسایی و بررسی انواع روابط مصرف‌کنندگان با اجتماعات برند در اینستاگرام

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روشندل اربطانی، طاهر. (1395). تأثیر شبکه‎های اجتماعی در بهبود وفاداری و ارتباط مشتری برند (مطالعه موردی: برند لپ تاپ). فصلنامه مدیریت بازرگانی، 8(3)، 578- 606.

معینی، حسین؛ جامی‌پور، مونا؛ ابراهیمی‌ دلاور، فاطمه (1396). تأثیر قابلیت‎های تجارت اجتماعی بر نگرش مشتریان به خرید به‎واسطه اعتماد (مطالعه موردی: کاربران اینستاگرام). فصلنامه مدیریت بازرگانی، 9(1)، 173- 192.

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