تحلیل تأثیر شواهد برند و آوازه برند بر ترغیب به انتخاب مراجعان به استفاده از مراکز درمانی با نقش میانجی تصویر برند (مطالعه موردی: آزمایشگاه‌های تشخیص طبی منتخب شهر اصفهان)

آقاملایی، تیمور؛ زارع، شهرام؛ پودات، عباس؛ کبریایی، علی (1389). ادراک و انتظار دریافت‎کنندگان خدمات بهداشتی اولیه از کیفیت خدمات در مراکز بهداشتی درمانی بندرعباس. مجلهپزشکیهرمزگان. 11(3)، 173- 179.

ابراهیمی، حدیث؛ باقری قلعه سلیمی، مرضیه (1394). توسعه برند و نقش تبلیغات بازرگانی (مطالعه موردی: محصولات شرکت تبرک). مجله مدیریت بازاریابی، 10 (26)، 94- 114.

خلج‎زاده، مجید رضا (1392). تبلیغات در آزمایشگاه تشخیص پزشکی. فصلنامه آزمایشگاه و تشخیص. (21)، 31-36.

روستا، احمد؛ اکبر زاده صفوئی، مرتضی؛ زنگیان، سمیه (1394). تبیین تأثیر کیفت رابطه با مشتری بر تصویر برند بیمارستان با میانجی‎گری ارزش ویژه برند. فصلنامه مدیریت برند، 2 (4)، 13-44.

دعایی، حبیب الله؛ حسن‎زاده ژاله، فرزانه (1389). مقایسه تطبیقی نگرش مشتریان به برندهای جهانی پوشاک (مورد مطالعه: مقایسه برندهای محلی ایران، کره و ژاپن).  بررسی‎های بازرگانی، 8 (42)، 26 -40.

صنایعی، علی؛ محمد شفیعی، مجید؛ امینی، مائده (1395). اثر بخشی تبلیغات بانکی در جذب مشتری. فصلنامه کاوش‎های مدیریت بازرگانی، 8 (15)، 185-209.

غفاری ‌آشتیانی، پیمان؛ موسوی ‌بصری، مسلم؛ قهاری، بتول؛ محمودوندی، زهرا (۱۳۸۸). نقش و اثربخشی تبلیغات شفاهی و بازاریابی ویروسی. مجله میثاق مدیران، 5 (41)، 63-67.

محمدشفیعی، مجید (1393). شناساییو مدل‎سازیعواملمؤثربرتصویربرندشرکتوتأثیرآنبرقصدخریدارباتمرکزبرنقشهویتبرند (مطالعهشرکت‎هایهواپیماییایراندراستان‎هایمنتخب). رساله دکتری مدیریت بازاریابی، دانشگاه اصفهان.

هومن، حیدر علی (1393). مدل‎یابی معادلات ساختاری با کاربرد نرم افزار لیزرل. تهران: سازمان مطالعه و تدوین کتب علوم انسانی دانشگاه‎ها.

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