Ullah, Saad, Lei, Shen, Qureshi, Shahzadah Fahed, Haider, Jahanzaib. (1396). Selecting the Right Cause from the Right Category: Does the Role of Product Category Matter in Cause-Brand Alliance? A Case Study of Students in Shanghai Universities. , 10(2), 365-383. doi: 10.22059/ijms.2017.217743.672312
Saad Ullah; Shen Lei; Shahzadah Fahed Qureshi; Jahanzaib Haider. "Selecting the Right Cause from the Right Category: Does the Role of Product Category Matter in Cause-Brand Alliance? A Case Study of Students in Shanghai Universities". , 10, 2, 1396, 365-383. doi: 10.22059/ijms.2017.217743.672312
Ullah, Saad, Lei, Shen, Qureshi, Shahzadah Fahed, Haider, Jahanzaib. (1396). 'Selecting the Right Cause from the Right Category: Does the Role of Product Category Matter in Cause-Brand Alliance? A Case Study of Students in Shanghai Universities', , 10(2), pp. 365-383. doi: 10.22059/ijms.2017.217743.672312
Ullah, Saad, Lei, Shen, Qureshi, Shahzadah Fahed, Haider, Jahanzaib. Selecting the Right Cause from the Right Category: Does the Role of Product Category Matter in Cause-Brand Alliance? A Case Study of Students in Shanghai Universities. , 1396; 10(2): 365-383. doi: 10.22059/ijms.2017.217743.672312


Contact Us | Help & Support | Site Map

Journal Management System. Designed by sinaweb.