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طراحی مدل قیمت‌گذاری محصول در خوشه‌های صنعتی با استفاده از مفهوم نظریه بازی‌ها (مطالعۀ موردی: خوشۀ سنگ استان تهران) | ||
| مدیریت صنعتی | ||
| مقاله 7، دوره 8، شماره 2، مرداد 1395، صفحه 263-286 اصل مقاله (644.41 K) | ||
| نوع مقاله: مقاله علمی پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22059/imj.2016.60658 | ||
| نویسندگان | ||
| فاطمه مجیبیان* 1؛ آمنه خدیور2 | ||
| 1دانشجوی دکتری مدیریت صنعتی، دانشکدۀ مدیریت و اقتصاد دانشگاه تربیت مدرس، تهران، ایران | ||
| 2استادیار گروه مدیریت، دانشکدۀ مدیریت دانشگاه الزهرا، تهران، ایران | ||
| چکیده | ||
| در دنیای رقابتی امروز حفظ توان رقابتی صنایع، از الزامات باقی ماندن در صحنه رقابتی است. از این رو باید راهکارهایی بهمنظور رقابتی‌تر شدن صنایع کوچک اندیشیده شود تا بتوانند ضمن حفظ موجودیت خود، در عرصۀ رقابت نیز موفق عمل کنند. از جمله راهکارهای تقویت قدرت رقابتی صنایع کوچک، تجمیع این صنایع در کنار یکدیگر و ایجاد ساختاری با عنوان «خوشۀ صنعتی» است. با توجه به اهمیت خوشه‌های صنعتی در برنامه‌های توسعۀ اقتصادی منطقه، ارائۀ راهکارهایی بهمنظور بهبود عملکرد خوشه‌ها همواره در کانون توجه محققان و متخصصان این حوزه بوده است. در پژوهش حاضر فرایند قیمت‌گذاری محصولات که یکی از مهمترین عوامل مؤثر بر سودآوری خوشه‌های صنعتی است با استفاده از رویکرد نظریۀ بازی‌ها بررسی شده است. مدل پیشنهادی این پژوهش با تمرکز بر تفاوت ساختاری بین زنجیره‌های تأمین و خوشه‌های صنعتی معرفی شده است و در آن از مفهوم بازی استکلبرگ و مدل برنامهریزی دوسطحی برای تعیین قیمت محصولات درون خوشه استفاده میشود. بهمنظور آزمون اعتبار ساختاری مدل پیشنهادی نیز اطلاعات مربوط به خوشۀ سنگ استان تهران با استفاده از نرمافزار متلب در بازی قیمت‌گذاری طراحیشده به اجرا درآمد و نتایج بهدستآمده از بازی سطوح ذینفعان و رهبر استکلبرگ خوشه، تجزیه و تحلیل شدند. | ||
| کلیدواژه‌ها | ||
| بازی استکلبرگ؛ برنامه ریزی دوسطحی؛ خوشه صنعتی؛ قیمت گذاری؛ نظریه بازی | ||
| عنوان مقاله [English] | ||
| Product Pricing Model in Industrial Clusters Using Game Theory Approach ((Case Study: Stone Cluster in Tehran)) | ||
| نویسندگان [English] | ||
| Fatemeh Mojibian1؛ Ameneh Khadivar2 | ||
| 1Ph.D. Candidate, Industrial Management, Tarbiat Modares University, Tehran, Iran | ||
| 2Assistant Prof., Faculty of Management, University of Alzahra, Tehran, Iran | ||
| چکیده [English] | ||
| In today's competitive world, maintaining competitive power of industries is the requirement of remaining in the competition. In the case of small industries, it also needs to think about strategies of making the industries more competitive in order to survive and have successful activity in competition. In many countries, one of the methods that have gained successful experience in increasing competitive power of SMEs is clustering these firms in a frame of “industrial clusters”. Considering the importance of industrial clusters’ role in regional economic development programs, providing the solutions of improving the performance of the clusters was always a concern for researchers and specialists of this field. In this study, the process of product pricing as one of the most important factors which affects the profitability of industrial clusters is discussed by game theory approach. The proposed model focuses on the structural differences between supply chains and industrial clusters where the concept of Stackelberg game and bilevel programming model is used to determine the price of cluster’s products. In order to test the validity of the proposed model, the stone cluster data of Tehran are collected and using MATLAB software they are implemented in propose pricing game. Then, the results of the Stackelberg game between leader and cluster’s Stakeholders is been analysed. | ||
| کلیدواژه‌ها [English] | ||
| Bilevel Programming, Industrial Cluster, Game theory, pricing, Stackelberg game | ||
| مراجع | ||
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