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Studying the Intervening Role of Social Capital in the Effect on Corporate Social Media on Quality of Knowledge and Innovational Performance | ||
| Journal of Information Technology Management | ||
| مقاله 6، دوره 8، شماره 4، دی 2016، صفحه 751-770 اصل مقاله (515.18 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22059/jitm.2016.58868 | ||
| نویسندگان | ||
| Naser Asgari* 1؛ Behnam Jahani2 | ||
| 1Assistant Prof., Faculty of Management, Shahid Sattari Air University, Tehran, Iran | ||
| 2Master of Public Administration, Islamic Azad University, Tehran, Iran | ||
| چکیده | ||
| Today service organizations operate in highly dynamic and competitive environment where improving performance depends on effective utilization of intangible assets. Accordingly, this study investigated the intervening role of social capital in the effect of social media assimilation on the quality of organizational knowledge and innovational performance. This study has been done in a sample of 280 employees of Saderat bank branches in Mazandaran province. The present study was an applied and descriptive research. The structural equation modeling through SPSS22 and Warp PLS software were used for date analyzing. The results showed that assimilation of social media had a positive and significant impact on quality of organizational knowledge and innovational performance. Social capital has a significant intervening role in these relations. Furthermore, improving the quality of organizational knowledge can promote innovational performance | ||
| کلیدواژهها | ||
| assimilation of social media؛ Innovative performance؛ Knowledge Management؛ organizational knowledge quality؛ Social capital | ||
| مراجع | ||
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