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Studying the Intervening Role of Social Capital in the Effect on Corporate Social Media on Quality of Knowledge and Innovational Performance | ||
| Journal of Information Technology Management | ||
| مقاله 6، دوره 8، شماره 4، دی 2016، صفحه 751-770 اصل مقاله (515.18 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22059/jitm.2016.58868 | ||
| نویسندگان | ||
| Naser Asgari* 1؛ Behnam Jahani2 | ||
| 1Assistant Prof., Faculty of Management, Shahid Sattari Air University, Tehran, Iran | ||
| 2Master of Public Administration, Islamic Azad University, Tehran, Iran | ||
| چکیده | ||
| Today service organizations operate in highly dynamic and competitive environment where improving performance depends on effective utilization of intangible assets. Accordingly, this study investigated the intervening role of social capital in the effect of social media assimilation on the quality of organizational knowledge and innovational performance. This study has been done in a sample of 280 employees of Saderat bank branches in Mazandaran province. The present study was an applied and descriptive research. The structural equation modeling through SPSS22 and Warp PLS software were used for date analyzing. The results showed that assimilation of social media had a positive and significant impact on quality of organizational knowledge and innovational performance. Social capital has a significant intervening role in these relations. Furthermore, improving the quality of organizational knowledge can promote innovational performance | ||
| کلیدواژه‌ها | ||
| assimilation of social media؛ Innovative performance؛ Knowledge Management؛ organizational knowledge quality؛ Social capital | ||
| عنوان مقاله [English] | ||
| نقش میانجی سرمایۀ اجتماعی در تأثیر رسانه‌های اجتماعی بر کیفیت دانش سازمانی و عملکرد نوآورانه | ||
| نویسندگان [English] | ||
| ناصر عسگری1؛ بهنام جهانی2 | ||
| 1استادیار مدیریت دولتی، دانشکدۀ مدیریت، دانشگاه شهید ستاری، تهران، ایران | ||
| 2کارشناسارشد مدیریت دولتی، دانشگاه آزاد اسلامی، واحد تهران مرکز، تهران، ایران | ||
| چکیده [English] | ||
| امروزه سازمان‌های خدماتی در محیطی بسیار رقابتی و پویا فعالیت می‌کنند که در آن بهبود عملکرد به بهره‌برداری مؤثر از منابع دانشی و سرمایه‌های ناملموس بستگی دارد. از این رو، پژوهش حاضر به بررسی نقش سرمایۀ اجتماعی در تأثیر بهکارگیری یکپارچه رسانه‌های اجتماعی بر بهبود کیفیت دانش سازمانی و عملکرد نوآورانه پرداخته است. این پژوهش روی نمونۀ 280 نفری از کارکنان سرپرستی شعب بانک صادرات استان مازندران اجرا شده است. پژوهش حاضر از نوع هدف کاربردی است و از نظر گردآوری دادهها از دسته پژوهشهای توصیفی ـ همبستگی بهشمار میرود. ابزار جمعآوری دادهها پرسشنامۀ استاندارد است. دادهها بهکمک مدل‌یابی معادلات ساختاری در نرم‌افزارهای SPSS22 و Warp PLS تجزیه و تحلیل شدند. نتایج نشان داد کاربرد یکپارچه رسانۀ اجتماعی بر کیفیت دانش و عملکرد نوآورانۀ سازمان تأثیری مثبت و معناداری میگذارد و ابعاد سهگانۀ سرمایۀ اجتماعی ضمن تأثیر همافزا بر یکدیگر، در این رابطه نقش میانجی دارند. | ||
| کلیدواژه‌ها [English] | ||
| رسانه‌های اجتماعی سازمانی, سرمایۀ اجتماعی, عملکرد نوآورانه, کیفیت دانش | ||
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