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Nahavandi, Bijan, Moghbel baarz, Abbas, Azar, Adel. (1394). step-by-step Methodology for developing strategy maps: a hybrid approach using quality function deployment, fuzzy screening and fuzzy cognitive maps. , 7(3), 607-639. doi: 10.22059/imj.2015.57265
Bijan Nahavandi; Abbas Moghbel baarz; Adel Azar. "step-by-step Methodology for developing strategy maps: a hybrid approach using quality function deployment, fuzzy screening and fuzzy cognitive maps". , 7, 3, 1394, 607-639. doi: 10.22059/imj.2015.57265
Nahavandi, Bijan, Moghbel baarz, Abbas, Azar, Adel. (1394). 'step-by-step Methodology for developing strategy maps: a hybrid approach using quality function deployment, fuzzy screening and fuzzy cognitive maps', , 7(3), pp. 607-639. doi: 10.22059/imj.2015.57265
Nahavandi, Bijan, Moghbel baarz, Abbas, Azar, Adel. step-by-step Methodology for developing strategy maps: a hybrid approach using quality function deployment, fuzzy screening and fuzzy cognitive maps. , 1394; 7(3): 607-639. doi: 10.22059/imj.2015.57265

step-by-step Methodology for developing strategy maps: a hybrid approach using quality function deployment, fuzzy screening and fuzzy cognitive maps

Industrial Management Journal
مقاله 24، دوره 7، شماره 3، دی 2015، صفحه 607-639    اصل مقاله (1.43 M)
نوع مقاله: Research Paper
شناسه دیجیتال (DOI): 10.22059/imj.2015.57265
نویسندگان
Bijan Nahavandi* 1؛ Abbas Moghbel baarz2؛ Adel Azar3
1Ph.D. in management, Faculty Of Management And Economics, Tarbiat Modares University, Tehran, Iran
2Assistant Prof., Faculty Of Management And Economics, Tarbiat Modares University, Tehran, Iran
33. Prof., Faculty Of Management And Economics, Tarbiat Modares University, Tehran, Iran
چکیده
Nowadays Balanced scorecard has a critical role in implementing strategies for many organizations. Strategy map as the 3rd generation of BSC by inverting mission and vision into strategic objectives is the linkage between formulating and implementing strategies. However, the methodology of developing strategy maps has many ambiguities. This study with inspiring by other authors and exploring literatures representing an improved methodology to resolve three identified short comings or improvement potential. Using QFD and fuzzy screening, fuzzy cognitive maps and considering fuzzy environment a step-by-step methodology represented to considering strategic objective refinement, causal effects modelling and human subjectivities. Finally the methodology has applied in a practical case.
کلیدواژه‌ها
balanced scorecard؛ strategy map؛ quality function deployment؛ Fuzzy Cognitive Map
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