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اندازه‌گیری پایداری زنجیرۀ تأمین خدمات با استفاده از سیستم استنتاج فازی چندمرحله‌ای/چندبخشی (مطالعۀ موردی: بانک پارسیان) | ||
| مدیریت صنعتی | ||
| مقاله 7، دوره 7، شماره 3، مهر 1394، صفحه 533-562 اصل مقاله (692.59 K) | ||
| نوع مقاله: مقاله علمی پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22059/imj.2015.57263 | ||
| نویسندگان | ||
| محمدرضا صادقی مقدم1؛ حسین صفری2؛ مجتبی احمدی نوذری* 3 | ||
| 1استادیار گروه مدیریت صنعتی دانشکدۀ مدیریت دانشگاه تهران، تهران، ایران | ||
| 2دانشیار گروه مدیریت صنعتی دانشکدۀ مدیریت دانشگاه تهران، تهران، ایران | ||
| 3دانشجوی کارشناسی‌ارشد مدیریت صنعتی دانشکدۀ مدیریت دانشگاه تهران، تهران، ایران | ||
| چکیده | ||
| توسعۀ پایدار در پی توسعۀ مستمر، ورای توسعۀ اقتصادی است. با توجه به اهمیت اساسی بانک‌ها در اقتصاد و اهمیت بحث پایداری در سال‌های اخیر، این پژوهش به اندازه‌گیری پایداری در صنعت بانکداری ایران و به‌صورت خاص در بانک پارسیان پرداخته است. چارچوب اولیۀ به‌دست‌آمده از مرور جامع ادبیات، گزارش‌های پایداری بانک‌های منتخب دنیا و سایر گزارش‌های منتشرشده در حوزۀ پایداری با برگزاری جلسات گروه متمرکز با خبرگان صنعت بانکداری تأیید شد. به‌منظور اندازه‌گیری پایداری بر پایۀ چارچوب نهایی حاصل از جلسات گروه متمرکز، یک سیستم استنتاج فازی چندمرحله‌ای/چندبخشی طراحی شد که توان سنجش پایداری در هر یک از چهار سازۀ اصلی شناسایی‌شده (سازۀ اجتماعی، زیست‌محیطی، اقتصادی و حکمرانی) را داراست. براساس عدد خروجی این چهار سازه یک سیستم استنتاج فازی دیگر برای اندازه‌گیری مفهوم پایداری به‌صورت خاص در بانک پارسیان طراحی شده که خروجی آن 798/0 است. برای ارزیابی نهایی سطح پایداری کلی طیف طراحی‌شدۀ گزارش ابتکار عمل جهانی به‌کار گرفته شد. با توجه به عدد حاصل از سیستم طراحی‌شده و طیف گفته‌شده، بانک پارسیان دارای پایداری سطح A است. | ||
| کلیدواژه‌ها | ||
| پایداری؛ زنجیرۀ تأمین پایدار؛ سیستم استنتاج فازی چندمرحله‌ای/چندبخشی | ||
| عنوان مقاله [English] | ||
| Measuring sustainability of service supply chain by using a multi-stage/multicast fuzzy inference system (Studied Case: Parsian Bank | ||
| نویسندگان [English] | ||
| Mohamadreza Sadeghi Moghadam1؛ Hossein Safari2؛ Mojtaba Ahmadi Nozari3 | ||
| 1Assistant Prof., Faculty of Management, Tehran University, Tehran, Iran | ||
| 2Associate Prof., Faculty of Management, Tehran University, Tehran, Iran | ||
| 3MSc. Student in Industrial Management, Faculty of Management, Tehran University, Tehran, Iran | ||
| چکیده [English] | ||
| Sustainable development tried to continuous development, beyond the economic development. Given the fundamental importance of banks in the economy and the importance of sustainability in recent years, this study aimed to measure sustainability of Parsian Bank and in general, the Iran's banking industry. The initial framework resulting from the review of the literature, sustainability reports of selected banks in the world and other reports in the area of sustainability with holding focus group sessions with industry experts is confirmed. In order to measure sustainability a multi-stage/multicast Fuzzy Inference System(FIS) was designed that able to measure sustainability in each of the 4 main structures identified, i.e. the social, environmental, economic and governance structures. Based on the output of this 4 structures, a FIS for measuring the specific form of the concept of sustainability in Parsian Bank planned that the output is number 0/798. For the final evaluation of the overall sustainability, the designed range in the Global Initiative Report was used. Due to the resulting number noted range, Parsian Bank has the A-level of sustainability. | ||
| کلیدواژه‌ها [English] | ||
| multi-stage/multicast fuzzy inference system, supply chain sustainability, Sustainability | ||
| مراجع | ||
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