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تحلیل اهمیت‌ـ عملکرد گردشگری پایدار: با استناد بر عوامل زیستمحیطی، اجتماعی و اقتصادی | ||
| نشریه گردشگری شهری | ||
| مقاله 5، دوره 2، شماره 1، فروردین 1394، صفحه 45-59 اصل مقاله (406.39 K) | ||
| نوع مقاله: علمی - پژوهشی مستقل | ||
| شناسه دیجیتال (DOI): 10.22059/jut.2015.54065 | ||
| نویسندگان | ||
| زهرا نصراللهی1؛ فریده موسی بیکی ده‌آبادی* 2 | ||
| 1دانشیار، عضو هیئت علمی دانشکدۀ اقتصاد، مدیریت و حسابداری دانشگاه یزد | ||
| 2کارشناسی ارشد مدیریت بازرگانی دانشگاه یزد | ||
| چکیده | ||
| با نمایان شدن ابعاد منفی توسعه، بدون توجه به پایداری آن، امروزه مفاهیم جدیدی در ابعاد مختلف آن مطرح شده است. یکی از این مفاهیم گردشگری پایدار است. تحقیق حاضر با هدف بررسی تأثیر عوامل زیستمحیطی، اجتماعی، و اقتصادی بر گردشگری پایدار انجام یافته است. در این زمینه، پس از مطالعۀ مبانی نظری و پیشینۀ تحقیق، ابعاد و مؤلفه‌های زیستمحیطی و اجتماعی بر گردشگری شناسایی و تجزیه و تحلیل شدند. این تحقیق از نظر هدف از نوع تحقیقات کاربردی و از نظر ماهیت توصیفی‌ـ پیمایشی است و از پرسشنامه به منظور جمعآوری دادههای مورد نیاز استفاده شده است. جامعۀ آماری این تحقیق را گردشگران و کارشناسان صنعت گردشگری استان یزد تشکیل می‌دهد. به منظور تجزیه و تحلیل داده‌ها از نرم‌افزارهای تحلیل آماری استفاده شده است. در این فرایند، با بررسی عوامل تأثیرگذار بر گردشگری پایدار از بعد زیستمحیطی، اجتماعی، و اقتصادی از ماتریس اهمیت‌ـ عملکرد برای مقایسۀ دیدگاه گردشگران و کارشناسان در حوزۀ گردشگری استفاده شد. نتیجۀ به دست آمده در این پژوهش، تفاوت اندکی بین دیدگاه گردشگران و کارشناسان دربارۀ عوامل اجتماعی نشان می‌دهد؛ در‌حالی‌که عوامل زیستمحیطی از دیدگاه کارشناسان مهم‌تر ارزیابی شد. | ||
| کلیدواژه‌ها | ||
| تحلیل اهمیت‌ـ عملکرد؛ خبرگان؛ گردشگران؛ گردشگری؛ گردشگری پایدار | ||
| عنوان مقاله [English] | ||
| Importance-Performance Analysis Sustainable Tourism Based on environmental, social and economic aspect | ||
| نویسندگان [English] | ||
| Zahra Nasrollahi1؛ Faride Moosabeiki Dehabadi2 | ||
| 1Associate Professor, Department of Economics, Yazd University | ||
| 2M.S. of Business management, Yazd University | ||
| چکیده [English] | ||
| The negative aspects of development regardless of its sustainability, today a new conception in its various dimensions is discussed. One of the concepts of sustainable tourism. The present study examines the impact of environmental, social and factors on sustainable tourism. In this respect, the theoretical background of the research, environmental and social components of tourism were identified and analyzed. This study was descriptive in nature and is an applied research. Survey and questionnaire has been used to collect data while Yazd tourists and tourism experts were the sample population of this study. Over this research, statistical analyses software and Importance-Performance Analysis matrix have been employed to analyze data. The result of research shows that there is a slight differentiate between tourist and tourism expert view about social factors, while environmental factors were assessed more important from the perspective of experts | ||
| کلیدواژه‌ها [English] | ||
| Tourism, Importance-Performance Analysis, Sustainable Tourism, expert, Tourists | ||
| مراجع | ||
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