سامانه پشتیبانی خدمات اطلاعات

  اخبار و اعلانات

 آمار

تعداد نشریات162
تعداد شماره‌ها6,677
تعداد مقالات71,947
تعداد مشاهده مقاله128,720,939
تعداد دریافت فایل اصل مقاله101,550,033
Syavoshi, Malihe, Abedin2, Bahareh. (1388). Investigating Customers' Attitude and Perception toward Mobile Marketing in the ICT Era. , 1(3), -.
Malihe Syavoshi; Bahareh Abedin2. "Investigating Customers' Attitude and Perception toward Mobile Marketing in the ICT Era". , 1, 3, 1388, -.
Syavoshi, Malihe, Abedin2, Bahareh. (1388). 'Investigating Customers' Attitude and Perception toward Mobile Marketing in the ICT Era', , 1(3), pp. -.
Syavoshi, Malihe, Abedin2, Bahareh. Investigating Customers' Attitude and Perception toward Mobile Marketing in the ICT Era. , 1388; 1(3): -.

Investigating Customers' Attitude and Perception toward Mobile Marketing in the ICT Era

Journal of Information Technology Management
مقاله 4، دوره 1، شماره 3، آبان 2009    اصل مقاله (303.01 K)
نویسندگان
Malihe Syavoshi؛ Bahareh Abedin2
چکیده
Information and Communication Technologies (ICT) have offered innovative and cost effective advertising tools for managers. One of such technologies is mobile phone which has enabled a novel marketing channel for companies to directly reach their customers. Yet, mobile marketing is still in its infancy and needs deeper investigations. This paper has studied 588 customers’ perception for receiving commercials through their mobile phones and factors that would affect such perception. Research methods in the present article based on purpose are applied and descriptive- survey. A questionnaire has been designed and respondents have been selected through categorical randomization method. Hypotheses testing were done through t-test and Pierson test. Results showed that, unlike many other countries, Iranian customers had positive attitude toward mobile marketing.
کلیدواژه‌ها
Attitude toward Mobile Advertising؛ Mobile Advertising؛ Short Massage Service
آمار
تعداد مشاهده مقاله: 3,738
تعداد دریافت فایل اصل مقاله: 4,142





سامانه مدیریت نشریات علمی. قدرت گرفته از سیناوب