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Taborda, Ana, Alves, Andreia, Monteiro, Bruna, Carvalho, Carlota, Teixeira, Daniel, Travassos, João, Omran, Wajdy, Santos, Paulo. (1404). Luxury Brand Management in Global Markets: A Bibliometric Analysis. , (), -. doi: 10.22059/ijms.2025.396364.677678
Ana Taborda; Andreia Alves; Bruna Monteiro; Carlota Carvalho; Daniel Teixeira; João Travassos; Wajdy Ali Omran; Paulo Henrique Santos. "Luxury Brand Management in Global Markets: A Bibliometric Analysis". , , , 1404, -. doi: 10.22059/ijms.2025.396364.677678
Taborda, Ana, Alves, Andreia, Monteiro, Bruna, Carvalho, Carlota, Teixeira, Daniel, Travassos, João, Omran, Wajdy, Santos, Paulo. (1404). 'Luxury Brand Management in Global Markets: A Bibliometric Analysis', , (), pp. -. doi: 10.22059/ijms.2025.396364.677678
Taborda, Ana, Alves, Andreia, Monteiro, Bruna, Carvalho, Carlota, Teixeira, Daniel, Travassos, João, Omran, Wajdy, Santos, Paulo. Luxury Brand Management in Global Markets: A Bibliometric Analysis. , 1404; (): -. doi: 10.22059/ijms.2025.396364.677678

Luxury Brand Management in Global Markets: A Bibliometric Analysis

Interdisciplinary Journal of Management Studies
مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 01 مهر 1404
نوع مقاله: Review article
شناسه دیجیتال (DOI): 10.22059/ijms.2025.396364.677678
نویسندگان
Ana Taborda1؛ Andreia Alves1؛ Bruna Monteiro1؛ Carlota Carvalho1؛ Daniel Teixeira1؛ João Travassos1؛ Wajdy Ali Omran* 2؛ Paulo Henrique Santos3
1Polytechnic Institute of Coimbra, Technology and Management School of Oliveira do Hospital, Rua General Santos Costa, 3400-124 Oliveira do Hospital, Portugal
2Department of Management, School of Economics, Management and Political Science, Centre for Research in Economics and Management (NIPE), University of Minho, Braga, Portugal
3Federal Institute of Goiás, GO-403 - Km 7 - Quinhão 12-E, 75250-000 Senador Canedo, Goiás, Brazil
چکیده
The management of luxury brands in international markets has garnered significant scholarly attention. However, the literature on this topic is fragmented and confined to specific areas or contexts, calling for a comprehensive literature review to provide a more holistic view of the subject. This study aims to consolidate knowledge about managing luxury brands in international markets. 110 articles were retrieved from Scopus, covering publications from 2000 to 2024. A bibliometric analysis was conducted using the bibliometrix R package to understand the intellectual structure of the research field, employing performance analysis and scientific mapping. The findings listed the most important keywords, impactful authors, progress, and citations of the articles. They uncovered three clusters that captured the attention of academia: luxury markets, luxury brands, and emerging markets. This study contributes theoretically and practically to developing the research topic, offers an understanding of the state of the art of luxury brand management in international markets, and proposes an agenda for future directions.
کلیدواژه‌ها
Luxury brand؛ International Markets؛ Systematic Review؛ Bibliometric Analysis
آمار
تعداد مشاهده مقاله: 8





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