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The Role of Climate and Temperature in Designing Regional Marketing Strategies for Cement and Plasticizers (Case Study: Khuzestan Province, Iran) | ||
| Civil Engineering Infrastructures Journal | ||
| مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 26 شهریور 1404 اصل مقاله (1.06 M) | ||
| شناسه دیجیتال (DOI): 10.22059/ceij.2025.384522.2177 | ||
| نویسندگان | ||
| Mohsen Arman1؛ Amir Hossein Derakhshan Nezhad2؛ Davood Feiz3؛ Seayf Allah Hemati* 4؛ Mahbobeh Mirzaie Aliabadi5 | ||
| 1PhD student in Business Administration - Marketing, Department of Management, Faculty of Economics - Management and Administrative Sciences, Semnan University, Iran | ||
| 2PhD student in Civil Engineering - Structural Engineering, Department of Civil Engineering, Faculty of Civil Engineering, Semnan University, Iran | ||
| 3Professor, Department of Management, Faculty of Economics - Management and Administrative Sciences, Semnan University, Iran | ||
| 4Assistant Professor, Department of Civil Engineering, Faculty of Civil Engineering, Semnan University, Iran | ||
| 5Assistant Professor, Department of Civil Engineering, Technical and Engineering Faculty, Behbahan Khatam Alanbia University of Technology, Iran | ||
| چکیده | ||
| This study investigates the influence of climate and temperature on the development of regional marketing strategies for cement and plasticizer products in Khuzestan Province. Given the unique climatic conditions of this region, it is crucial to understand how these factors impact production, product quality, consumption, and marketing to devise effective strategies that enhance competitiveness and adapt to environmental changes. The research employs a mixed-methods approach, combining qualitative and quantitative methods. In the qualitative phase, semi-structured interviews with 12 industry experts were conducted, and thematic analysis resulted in the extraction of 14 sub-themes and 7 main themes. Based on these findings, a questionnaire was designed and distributed among 10 managers and producers. The data were analyzed using structural equation modeling, and the model fit indices indicated satisfactory validity (Cronbach’s alpha = 0.84, RMSEA = 0.045, CFI = 0.958, TLI = 0.950, SRMR = 0.035). The qualitative results revealed that climate affects various aspects, including production processes, product quality, consumer behavior, management practices, innovation, and sustainability. The quantitative analysis confirmed that over 70% of respondents emphasized the importance of adapting products to local climatic conditions and highlighted the role of innovation and quality improvement in strengthening competitiveness. | ||
| کلیدواژه‌ها | ||
| Climate؛ Temperature؛ Marketing Strategies؛ Cement؛ Plasticizers | ||
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آمار تعداد مشاهده مقاله: 55 تعداد دریافت فایل اصل مقاله: 28 |
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